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  • October 2018 (Revised July 2019)
  • Technical Note

The Brand Management of Places
By: E. Ofek and Nathaniel Schwalb
The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to...  View Details
Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion
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  • January 2013 (Revised March 2013)
  • Case

Creating a Luxury Experience at Value Retail
By: Jose B. Alvarez and Matthew Preble
Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international...  View Details
Keywords: Retailing; Tourism; Luxury; Brand Building; Brand Positioning; Real Estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China
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  • January 2007 (Revised October 2011)
  • Case

Roppongi Hills: City Within a City
By: Anita Elberse, Andrei Hagiu and Masako Egawa
Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local...  View Details
Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo
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