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All HBS Web
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- Faculty Publications (1,221)
Digital →
- January 2017 (Revised March 2017)
- Case
IBM Transforming, 2012–2016: Ginni Rometty Steers Watson
By: Rosabeth Moss Kanter and Jonathan Cohen
To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and...
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Keywords:
Digital;
Technological Change;
Artificial Intelligence;
Data;
IBM;
Watson;
Internet Of Things;
Innovation and Invention;
Management;
Sales;
Information Technology;
Technological Innovation;
Transformation;
AI and Machine Learning
Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
- January 2017 (Revised January 2017)
- Case
Sesame Workshop: Bringing Big Bird Back to Health
By: Rosabeth M. Kanter, Ryan Raffaelli and Jonathan Cohen
Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the...
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- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from...
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Keywords:
Technos;
Watch;
Wristwatch;
Ecommerce;
Online Shopping;
Distribution;
Website;
Marketing;
Brazil;
Latin America;
Branding;
Trade;
Marketplace;
Brands and Branding;
Marketing Strategy;
Internet and the Web;
E-commerce;
Digital Marketing;
Apparel and Accessories Industry;
Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- January–February 2017
- Article
The Truth about Blockchain
By: Marco Iansiti and Karim R. Lakhani
Contracts, transactions, and records of them provide critical structure in our economic system, but they haven’t kept up with the world’s digital transformation. They’re like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem....
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Keywords:
Technological Innovation;
Technology Adoption;
Information Management;
Information Technology Industry
Iansiti, Marco, and Karim R. Lakhani. "The Truth about Blockchain." Harvard Business Review 95, no. 1 (January–February 2017): 118–127.
- December 2016 (Revised October 2018)
- Case
U.S. Digital Service
By: Mitchell Weiss, Nick Sinai and Michael Norris
Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government...
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Keywords:
Public Entrepreneurship;
Haley Van Dyck;
Mikey Dickerson;
United States Digital Service;
Digital Services;
Innovation Teams;
Scaling Innovation;
18F;
Presidential Innovation Fellows;
Government Digital Service;
Mike Bracken;
Innovation Fellowships;
Entrepreneurship;
Government Administration;
Innovation and Management;
United States;
United Kingdom
Weiss, Mitchell, Nick Sinai, and Michael Norris. "U.S. Digital Service." Harvard Business School Case 817-032, December 2016. (Revised October 2018.)
- November, 2016
- Article
Fixing Discrimination in Online Marketplaces
By: Ray Fisman and Michael Luca
Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for...
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Fisman, Ray, and Michael Luca. "Fixing Discrimination in Online Marketplaces." Harvard Business Review 94, no. 12 (November, 2016): 88–95.
- Article
Online Community as Space for Knowledge Flows
By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani
Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the...
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Faraj, Samer, Georg von Krogh, Eric Monteiro, and Karim R. Lakhani. "Online Community as Space for Knowledge Flows." Information Systems Research 27, no. 4 (December 2016): 668–684.
- November 2016 (Revised April 2018)
- Case
reMarkable: e-Writing the Future
By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like...
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Keywords:
Entrepreneurial Marketing;
Innovation Management;
Go To Market Strategy;
Marketing Plan;
Target Market;
Digital Devices;
Consumer Electronics;
Forecasting;
Information Technology;
Marketing Strategy;
Innovation and Management;
Marketing Channels;
Entrepreneurship;
Forecasting and Prediction;
Product Marketing;
Product Development;
Electronics Industry
Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
- November 2016
- Case
Bayern Munich in China
By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base?
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Keywords:
Football;
Soccer;
Bundesliga;
Digital Technology;
Market Entry;
Sports;
Global Strategy;
Market Entry and Exit;
Online Technology;
Sports Industry;
Germany;
China
Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...
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Keywords:
Screenwriting;
Independent Production;
Hollywood;
Film Development;
Film Distribution;
Film Financing;
Manging Uncertainty;
Barriers To Entry;
Globalization;
Digitalization;
Film Entertainment;
Entrepreneurship;
Marketing;
Media;
Strategy;
Motion Pictures and Video Industry;
United States
McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
- October 2016 (Revised January 2020)
- Case
All Traffic Solutions
By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more...
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Keywords:
IoT;
Internet Of Things;
Smart Connected Products;
All Traffic Solutions;
Traffic;
Internet and the Web;
Information Technology;
Digital Platforms;
Information Infrastructure;
Applications and Software;
Transportation;
Mobile and Wireless Technology;
Manufacturing Industry;
Technology Industry;
Information Technology Industry;
United States
Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)
- October 2016
- Case
Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery
By: Robert S. Huckman and Sarah Mehta
In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the...
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Keywords:
Digital Health Interventions;
Substance Use Disorder;
Addiction Treatment;
Addiction Recovery;
Scale;
Innovation;
Health;
Health Disorders;
Health Industry;
New York (city, NY)
Huckman, Robert S., and Sarah Mehta. "Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery." Harvard Business School Case 617-018, October 2016.
- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart...
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Keywords:
Brand Management;
Sports Apparel;
Competitive Positioning;
Direct To Consumer Marketing;
Retail Formats;
Lifestyle Brands;
Information Technology;
Competition;
Brands and Branding;
Organizational Change and Adaptation;
Digital Platforms;
Product Positioning;
Marketing Channels;
Sports;
Retail Industry;
Apparel and Accessories Industry;
Sports Industry;
Entertainment and Recreation Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
- October 2016 (Revised March 2017)
- Case
uberPOOL
By: Marco Iansiti, Michael W. Toffel and Amram Migdal
This case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.
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Keywords:
Uber;
uberPOOL;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Technological Innovation;
Digital Platforms;
Transportation;
Transportation Networks;
Information Technology Industry;
Technology Industry;
Transportation Industry
Iansiti, Marco, Michael W. Toffel, and Amram Migdal. "uberPOOL." Harvard Business School Case 617-009, October 2016. (Revised March 2017.)
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television...
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Keywords:
Entertainment;
Film;
Motion Picutres;
Superstar;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Management;
Information Technology;
Strategy;
Talent and Talent Management;
Creativity;
Marketing;
Personal Development and Career;
Film Entertainment;
Innovation and Invention;
Digital Strategy;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- October 2016 (Revised October 2023)
- Case
Bootstrapping at Lightricks
By: Robert White, Jeffrey J. Bussgang and Christine Snively
By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had...
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Keywords:
Business Startup;
Information Technology;
Internet and the Web;
Entrepreneurship;
Mobile and Wireless Technology;
Information Infrastructure;
Business Startups;
Digital Marketing;
Finance;
Strategy;
Technology Industry;
Israel
White, Robert, Jeffrey J. Bussgang, and Christine Snively. "Bootstrapping at Lightricks." Harvard Business School Case 817-051, October 2016. (Revised October 2023.)
- October 2016 (Revised November 2016)
- Case
Innovating Beyond Ochsner
By: Richard G. Hamermesh and Olivia Hull
The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings...
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Keywords:
Electronic Medical Records;
Telemedicine;
Hypertension;
High Blood Pressure;
Chronic Disease;
Entrepreneurship;
Health Disorders;
Business Model;
Business Startups;
Innovation and Invention;
Growth Management;
Marketing Strategy;
Product Launch;
Product Positioning;
Science-Based Business;
Business Strategy;
Health Industry;
Technology Industry;
New Orleans;
Louisiana
Hamermesh, Richard G., and Olivia Hull. "Innovating Beyond Ochsner." Harvard Business School Case 817-028, October 2016. (Revised November 2016.)
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Technology Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- 2016
- Book
The Content Trap: A Strategist's Guide to Digital Change
By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New...
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Anand, Bharat. The Content Trap: A Strategist's Guide to Digital Change. New York: Random House, 2016.
- September 2016
- Teaching Note
Apple Pay
By: Shelle Santana and Sunil Gupta