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- March 2010 (Revised May 2012)
- Case
Bank of America: Mobile Banking
By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three...
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Keywords:
Marketing;
Digital Marketing;
Financial Services;
Mobile Banking;
Channels;
Strategy;
Banks and Banking;
Marketing Strategy;
Service Delivery;
Mobile and Wireless Technology;
Banking Industry;
United States
Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
- November 2003 (Revised December 2003)
- Case
Enabling Business Strategy with IT at the World Bank
By: F. Warren McFarlan and Brian DeLacey
World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case...
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Keywords:
Information Infrastructure;
Globalized Economies and Regions;
Information Technology;
Global Strategy;
Business Strategy;
Banks and Banking;
Banking Industry
McFarlan, F. Warren, and Brian DeLacey. "Enabling Business Strategy with IT at the World Bank." Harvard Business School Case 304-055, November 2003. (Revised December 2003.)
- September 1995
- Supplement
Chemical Bank Lotus Notes Demonstration Software: Macintosh Version
Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Macintosh Version." Harvard Business School Spreadsheet Supplement 196-702, September 1995.
- September 1995
- Supplement
Chemical Bank Lotus Notes Demonstration Software: Windows Version
Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Windows Version." Harvard Business School Spreadsheet Supplement 196-701, September 1995.