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All HBS Web
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- Faculty Publications (543)
- July 2014 (Revised August 2014)
- Case
AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,...
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Keywords:
Innovation;
New Markets;
Grocery;
Operations Strategy;
Innovation and Invention;
Strategy;
Emerging Markets;
Learning;
Service Operations;
Internet and the Web;
Business Model;
Food and Beverage Industry;
United States
McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)
- April 29, 2014
- Column
Corporate Reporting in the Big Data Era
By: George Serafeim
Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and...
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Keywords:
Integrated Reporting;
Big Data;
Corporate Reporting;
Sustainability;
Corporate Social Responsibility;
Corporate Governance;
Accounting;
Reporting;
Organizational Change and Adaptation;
Corporate Accountability;
Analytics and Data Science;
Information Technology;
Communication;
Financial Reporting;
Business and Shareholder Relations
Serafeim, George. "Corporate Reporting in the Big Data Era." IIRC Blog (April 29, 2014).
- April 2014 (Revised March 2015)
- Case
GE and the Industrial Internet
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients...
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Keywords:
Technology;
Operations Management;
Strategy;
Big Data;
Business Analysis;
Corporate Strategy;
Digital Technology;
Digital Innovation;
General Management;
General Strategy;
Global Competitiveness;
Global Strategy;
Innovation;
Innovation And Management;
Industrial Internet;
GE;
Innovation and Invention;
Information Technology;
Analytics and Data Science;
Air Transportation Industry;
Energy Industry;
Health Industry;
Industrial Products Industry;
Information Technology Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Rail Industry;
Transportation Industry;
Technology Industry;
North and Central America;
Asia;
Europe;
Middle East;
Latin America
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.)
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level....
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Keywords:
Technology Strategy;
Product Management;
Startup;
Online Learning;
Digital Platforms;
Entrepreneurship;
Business Startups;
Technology Industry;
Miami;
Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the...
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Keywords:
Digital Services;
Innovation;
Technology;
Technological Innovation;
Internet and the Web;
Market Entry and Exit;
Transportation;
Auto Industry;
United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- 2014
- Case
Yonyou 2013
By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
The case describes how a leading Chinese management software provider Yonyou (formerly known as "UFIDA") disrupted its value chain-based business model to transform itself into a platform provider. The case describes Yonyou's past success, the market forces and...
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Keywords:
Business Models;
ERP;
Platforms;
Strategy;
Transformations;
China;
Information Technology;
Applications and Software;
Digital Platforms;
China
McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "Yonyou 2013." Tsinghua University Case, 2014.
- October 2013 (Revised February 2023)
- Teaching Note
Amazon in 2023
By: Sunil Gupta
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it...
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- October 2013 (Revised December 2013)
- Case
Intuit QuickBooks: From Product to Platform
By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to...
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Keywords:
Business Model;
Organizational Change and Adaptation;
Digital Platforms;
Competitive Advantage;
Network Effects;
Consumer Products Industry
Hagiu, Andrei, and Elizabeth J. Altman. "Intuit QuickBooks: From Product to Platform." Harvard Business School Case 714-433, October 2013. (Revised December 2013.)
- 2013
- Book
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge...
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Keywords:
Entertainment;
Business;
Strategy;
Media;
Digital Technology;
Blockbuster;
Superstar;
Film;
Television;
Music;
Publishing;
Performing Arts;
Nightlife;
Risk and Uncertainty;
Information Technology;
Marketing Strategy;
Music Entertainment;
Success;
Sports;
Business Strategy;
Film Entertainment;
Television Entertainment;
Music Industry;
Fine Arts Industry;
Entertainment and Recreation Industry;
Publishing Industry
Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the...
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Keywords:
Ad-sponsored Business Models;
Media Content;
Blog;
Revenue Sharing;
User-generated Content;
Platform-based Markets;
Blogs;
Business Model;
Digital Platforms;
Commercialization;
Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- September 2013
- Case
Advanced Leadership Pathways: David Weinstein and Write the World
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert...
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- August 2013 (Revised October 2013)
- Case
Modern Family Planning: The Business of Circle Surrogacy
By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy...
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Keywords:
Family Planning;
Platform;
Competitive Advantage;
Law;
Globalization;
Competitive Strategy;
Digital Platforms;
United States;
Ukraine
Casadesus-Masanell, Ramon, and Blake Landro. "Modern Family Planning: The Business of Circle Surrogacy." Harvard Business School Case 714-418, August 2013. (Revised October 2013.)
- August 2013 (Revised February 2023)
- Case
Amazon in 2023
By: Sunil Gupta and Margaret L. Rodriguez
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it...
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Keywords:
Platforms;
Complements;
Showrooming;
Ecosystem;
Growth Strategy;
Competitive Advantage;
Network Effects;
Internet and the Web;
Business Model;
Competitive Strategy;
Growth and Development Strategy;
Digital Platforms;
Retail Industry;
Publishing Industry
Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2023." Harvard Business School Case 514-025, August 2013. (Revised February 2023.)
- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
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Keywords:
Big Data;
Digital Technologies;
Marketing;
Customer Relationship Management;
Consumer Behavior;
Analytics and Data Science
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- June 2013 (Revised August 2013)
- Case
AVA.ph: Growing a Filipino E-Commerce Company
By: William R. Kerr and Henry Motte-Munoz
AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA...
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Keywords:
Digital Platforms;
Business Growth and Maturation;
Internet and the Web;
Entrepreneurship;
Growth and Development Strategy;
Fashion Industry;
Retail Industry;
Philippines
Kerr, William R., and Henry Motte-Munoz. "AVA.ph: Growing a Filipino E-Commerce Company." Harvard Business School Case 813-188, June 2013. (Revised August 2013.)
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers...
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- May 2013 (Revised June 2014)
- Case
Getit
By: Ramana Nanda and Rachna Tahilyani
Sidharth Gupta, CEO of Getit Infomediary Ltd, had just received a term sheet from Helion Venture Partners (Helion), one of India's independent venture capital firms, offering to invest Rs 200 million in return for an equity stake in the company. His dream of...
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- April 2013 (Revised October 2013)
- Case
National Instruments
By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms...
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Keywords:
Organizational Structure;
Applications and Software;
Organizational Culture;
Technological Innovation;
Digital Platforms;
Innovation and Management;
Media;
Management Systems;
Social and Collaborative Networks;
Information Technology Industry;
Service Industry;
Texas
Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
- March 2013
- Case
Grupo ABC and Nizan Guanaes's Path from Brazil to the World
By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating...
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Keywords:
Management;
Global Business;
Advertising Agency;
Opportunities;
Globalized Firms and Management;
Advertising;
Global Strategy;
Business Strategy;
Digital Marketing;
Advertising Industry;
Brazil
Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales...
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Keywords:
Payments;
Sales;
Channels;
Credit Cards;
Digital Platforms;
Selection and Staffing;
Cost vs Benefits;
Salesforce Management;
Marketing Channels;
Business Startups;
Business Strategy;
Marketing Strategy;
Partners and Partnerships;
Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)