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Show Results For
-
All HBS Web
(2,726)
- People (6)
- News (743)
- Research (1,225)
- Events (18)
- Multimedia (45)
- Faculty Publications (782)
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
Changing that to a completely new business model would be more than difficult because individual users seem well served, advertisers like the reach and targeting ability on the platform, and shareholders can’t complain either. It is...
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Keywords:
by George Riedel
- April 2018 (Revised July 2018)
- Case
Maersk: Betting on Blockchain
By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process....
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Keywords:
Maersk;
IBM;
Blockchain;
Shipping;
Shipping Line;
Trade;
Bitcoin;
Digitization;
Container Shipping;
Joint Ventures;
Ship Transportation;
Transportation Networks;
Digital Platforms;
Information Technology;
Technology Adoption;
Applications and Software;
Shipping Industry;
Technology Industry
Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
- 02 Nov 2015
- HBS Seminar
Kevin Boudreau, Assistant Professor of Strategy and Entrepreneurship, London Business School
- 10 Dec 2014
- News
Front-Row Seat
keep that history, and that original mission, in focus. “David recognized early on that the web was absolutely transforming the way the media business in general functioned,” says James Bennet, the Atlantic’s editor in chief and...
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- August 2013 (Revised October 2013)
- Case
Modern Family Planning: The Business of Circle Surrogacy
By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy...
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Keywords:
Family Planning;
Platform;
Competitive Advantage;
Law;
Globalization;
Competitive Strategy;
Digital Platforms;
United States;
Ukraine
Casadesus-Masanell, Ramon, and Blake Landro. "Modern Family Planning: The Business of Circle Surrogacy." Harvard Business School Case 714-418, August 2013. (Revised October 2013.)
- March 2010 (Revised May 2012)
- Case
Bank of America: Mobile Banking
By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three...
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Keywords:
Marketing;
Digital Marketing;
Financial Services;
Mobile Banking;
Channels;
Strategy;
Banks and Banking;
Marketing Strategy;
Service Delivery;
Mobile and Wireless Technology;
Banking Industry;
United States
Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
- January 2020 (Revised May 2020)
- Case
Direct to Consumer Brands
By: Sunil Gupta
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to...
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Keywords:
Direct-to-consumer;
Digital Marketing;
Industry Evolution;
Business Startups;
Internet and the Web;
Brands and Branding;
Marketing;
Change
Gupta, Sunil. "Direct to Consumer Brands." Harvard Business School Case 520-060, January 2020. (Revised May 2020.)
- March 2017 (Revised February 2020)
- Case
Corey Thomas and the IPO
By: Steven Rogers and Derrick Collins
Corey Thomas, the African American CEO of the company Rapid7, must decide if it is the right time to take the 15-year-old company public, as it stood poised to capitalize on what appeared to be the next frontier for digital technology markets—cybersecurity. In spite of...
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Keywords:
Business Finance;
Capital Markets;
Private Equity;
Internet and the Web;
Initial Public Offering;
Decision Making;
Financial Services Industry;
Technology Industry;
Web Services Industry;
United States
Rogers, Steven, and Derrick Collins. "Corey Thomas and the IPO." Harvard Business School Case 317-082, March 2017. (Revised February 2020.)
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders....
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Keywords:
Mastercard;
Financial Services;
Ingredient Brand;
B2B2C;
Experiential Marketing;
Digital Marketing;
ROI;
Marketing;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Brands and Branding;
Internet and the Web;
Investment Return;
Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- 24 Apr 2014
- News
In the business of empowering women entrepreneurs
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer...
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- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
World Congress Center in Atlanta for a program called JA BizTown, where students learn business concepts and skills through a simulated economy in which they create and run a company. “We had a very rewarding JA day,” says Tom Mallory...
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- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to...
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Keywords:
Transition;
Marketing Strategy;
Budgets and Budgeting;
Technology Adoption;
Digital Marketing;
Resource Allocation;
Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
Digital Studios this past summer. Johnson’s rise to the top in Hollywood and his unrelenting drive to achieve what Garcia and Johnson call “benevolent world domination” is what attracted the attention of Harvard View Details
- Web
Building Web 3 Businesses - Course Catalog
HBS Course Catalog Building Web 3 Businesses Course Number 1785 Associate Professor Scott Duke Kominers Professor Shai Bernstein Spring; Q3; 1.5 credits14 SessionsPaperQualifies for Management Science Track Credit Course Overview The...
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- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
This column, which first appeared in the August 18, 1996, edition of the New York Times, was adapted from Adam M. Brandenburger and Barry J. Nalebuff's new book, Co-opetition, published last summer by Doubleday. To succeed in business you...
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- Fast Answer
Field Course: Business of the Arts (BOTA)
Times Harvard students, faculty, and staff can activate a free digital subscription to the New York Times. See the "Arts" section for news about dance, theater, and art & design. The Wall Street Journal View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Business leaders around the world are currently focused on the discussions and negotiations taking place at the 26th Conference of the Parties (COP26) in Glasgow from October 31 to November 12. The outcome of these international...
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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the View Details
- February 2022 (Revised May 2022)
- Case
Buddy Valastro: Cake Boss
By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now...
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Keywords:
Bakery;
Entrepreneur;
Scalability;
Digital;
Systems;
Process Improvement;
Team Effectiveness;
Team Building;
COVID-19 Pandemic;
Food;
Entrepreneurship;
Family Business;
Crisis Management;
Change Management;
Leadership;
Creativity;
Operations;
Groups and Teams;
Brands and Branding;
Food and Beverage Industry;
United States
Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
Brierley Professor of Business Administration Emeritus at Harvard Business School. Deighton studies consumer behavior and marketing, with a focus on digital and direct...
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