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All HBS Web
(480)
- Faculty Publications (106)
Show Results For
-
All HBS Web
(480)
- Faculty Publications (106)
- March 1998
- Case
Launch
- March 1990 (Revised July 1991)
- Case
Digital Equipment Corp.: Complex Order Management
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Teaching Interest
Harvard Business Analytics Program: Operations and Supply Chain Management
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
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