Show Results For
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All HBS Web
(457)
- News (69)
- Research (298)
- Events (4)
- Multimedia (2)
- Faculty Publications (153)
Show Results For
-
All HBS Web
(457)
- News (69)
- Research (298)
- Events (4)
- Multimedia (2)
- Faculty Publications (153)
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
- June 2013
- Article
How to Profit from 'Lean Advertising'
- October 2007 (Revised December 2007)
- Case
TiVo 2007: DVRs and Beyond
- February 2007
- Case
Update: The Music Industry in 2006
- 29 Jun 2022
- News
As Prices Skyrocket, Coupons Are Harder to Find Than Ever
- 14 Dec 2010
- First Look
First Look: Dec. 14
- Teaching Interest
Harvard Business Analytics Program: Operations and Supply Chain Management
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- November 2000
- Case
Geocast Network Systems, Inc.
- 10 Feb 2015
- First Look
First Look: February 10
Antonio Moreno
Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details
- October 2015
- Case
A Challenger's Strategy: Pinar Abay at ING Bank Turkey
- Profile
Jason A. Kilar
- March 2002 (Revised May 2010)
- Case
Apple Stores
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
- May 1999 (Revised March 2001)
- Case
Marshall Industries
- March 2008 (Revised March 2014)
- Case
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
Jeffrey F. Rayport
Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details
- October 2020
- Case