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Show Results For
-
All HBS Web
(1,446)
- People (4)
- News (377)
- Research (730)
- Events (12)
- Multimedia (13)
- Faculty Publications (462)
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714)
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry;
Media and Broadcasting Industry;
Food and Beverage Industry
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms Winning with Digital Platforms $1,850 Next 5-week session starts...
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- 01 Mar 2017
- News
The Big Ambition Behind Educational Innovation
If a blueprint existed for educational innovation in the MBA Program, it would be informed by one guiding principle: create opportunities for students to identify and pursue their passions and to make a positive difference in the world....
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- 02 Oct 2014
- News
5 Technology Questions Every CMO Must Ask
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan...
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals...
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Keywords:
Entertainment / Media / Sports
- Web
Adriana Varella & Nilton Maltz Digital DNA 2005 | About
School and the Harvard John A. Paulson School of Engineering and Applied Sciences, the iLab is a hub of innovation open to students and faculty across the University who are interested in entrepreneurship. View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) already had a strong understanding of the technical side of the digital world when she signed up for the Digital View Details
Keywords:
Jennifer Gillespie
- 15 Oct 2019
- News
Innovative Thinking Fuels Nascent Startup Scene
on the rise in the MENA countries. The company was cofounded by a woman—women represent about 25 percent of entrepreneurs in MENA countries as compared with the global average of 10 percent—and it capitalizes on the region’s high digital...
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- Web
Digital Resources | Baker Library | Bloomberg Center | Harvard Business School
on a wide variety of topics focused on HBS history and business history, including financial crises, the development of innovative companies, and the history of capitalism, advertising, and photography.American Currency - View Details
- 01 Jun 2017
- News
Drawing on the Crowd for Innovative Problem-Solving
problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and...
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- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a...
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Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Digital Platforms;
Decision Making;
Technology Industry;
California;
San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
- Web
Innovating in Health Care - Course Catalog
innovative health care/life sciences firms or creating innovative health care services, health insurance, health IT, digital health, consumer-based innovations, or medical...
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital music. Who calls the shots...
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- 15 Dec 2020
- Working Paper Summaries
Biased Sampling of Early Users and the Direction of Startup Innovation
- 01 Mar 2018
- News
Can a Digital Platform Open Up the Opaque Metals Industry?
image by Edmon de Haro image by Edmon de Haro Boris Eykher (MBA 2009) and Ilya Chernilovskiy (MBA 2013) watched the 2015 global price slump in commodities with horror. Prices for commodities fell to their lowest levels since the financial crisis, sending mining...
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Keywords:
Nicole Torres
- 03 Oct 2016
- News
Clayton Christensen On What He Got Wrong About Disruptive Innovation
- 23 Jan 2024
- News
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
- November 2019 (Revised February 2022)
- Teaching Note
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset...
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