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- August 1999 (Revised October 1999)
- Case
RCA Records: The Digital Revolution
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under...
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Keywords:
Brands and Branding;
Business Model;
Competition;
Corporate Strategy;
Internet and the Web;
Change Management;
Marketing Strategy;
Music Industry;
Entertainment and Recreation Industry;
United States
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
- June 1998 (Revised January 2000)
- Case
Egghead.com
Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and...
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Keywords:
Organizational Change and Adaptation;
Digital Platforms;
Internet and the Web;
Applications and Software;
Retail Industry;
Retail Industry
Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores...
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
By: David B. Yoffie
Summary
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the...
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- Research Summary
Overview
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail.
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Keywords:
Entrepreneurial Management;
Digital Marketing;
Digital Innovation;
Digital Media;
E-commerce;
E-Commerce Strategy;
"Marketing Analytics";
Advertising Technology;
Technology Entrepreneurship;
Entrepreneurship;
Technological Innovation;
Marketing Strategy;
Service Operations;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
United States;
European Union;
China
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
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