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Show Results For
-
All HBS Web
(2,549)
- People (5)
- News (579)
- Research (1,446)
- Events (15)
- Multimedia (34)
- Faculty Publications (1,112)
Paul Hamilton
Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models.
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Elie Ofek
Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details
- December 2022 (Revised June 2023)
- Case
Sword Health
By: Regina E. Herzlinger and Annelena Lobb
Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,...
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Keywords:
Business Growth and Maturation;
Competitive Strategy;
Technology Industry;
Technology Industry
Herzlinger, Regina E., and Annelena Lobb. "Sword Health." Harvard Business School Case 323-022, December 2022. (Revised June 2023.)
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use...
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Keywords:
Digital Marketing;
Information Technology;
Research;
System;
Marketing;
Emotions;
Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- October 2005 (Revised March 2006)
- Case
Strategic Inflection: TiVo in 2005
By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half...
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Keywords:
Technological Innovation;
Competition;
Partners and Partnerships;
Information Infrastructure;
Television Entertainment;
Brands and Branding;
Consumer Products Industry;
Electronics Industry
Yoffie, David B., Pai-Ling Yin, and Barbara Mack. "Strategic Inflection: TiVo in 2005." Harvard Business School Case 706-421, October 2005. (Revised March 2006.)
- 19 Feb 2019
- News
Unlocking the Customer Value Chain
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
Reinventing Retail: The Novel Resurgence of Independent Bookstores, published this month. A bookstore anthropologist Since 2012, Raffaelli has examined how indie bookstores have survived and thrived in the digital era. The research...
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Maya Balakrishnan
Maya Balakrishnan is a fifth year doctoral candidate at Harvard Business School in the Technology and Operations Management program. Her research uses a wide range of methods including lab experiments, econometrics, text analysis, modeling, and machine learning. She... View Details
- 09 Nov 2010
- Working Paper Summaries
The Unbundling of Advertising Agency Services: An Economic Analysis
- December 2022 (Revised August 2023)
- Case
Circles.Life at a Crossroads of Growth
By: Juan Alcácer and Adina Wong
In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in...
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Keywords:
Business Model;
Decisions;
Technological Innovation;
Applications and Software;
Business Strategy;
Telecommunications Industry;
Singapore
Alcácer, Juan, and Adina Wong. "Circles.Life at a Crossroads of Growth." Harvard Business School Case 723-404, December 2022. (Revised August 2023.)
- 26 Feb 2018
- News
The quest to win over Amazon
- 03 May 2019
- News
It’s All About Mindset
- August 2021 (Revised November 2023)
- Supplement
Coats: Supply Chain Challenges
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
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- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details
Keywords:
Dina Gerdeman
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,...
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Keywords:
Metaverse;
Digital Marketing;
Innovation and Invention;
Marketing Channels;
Marketing Strategy;
Social Marketing;
Internet and the Web;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- November 2020 (Revised July 2022)
- Case
Dell Technologies: Bringing the Cloud to the Ground
By: Navid Mojir and V. Kasturi Rangan
The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s...
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Keywords:
Value Proposition;
Go-to-market;
Strategic Positioning;
Mergers and Acquisitions;
Business Strategy;
Marketing Strategy;
Technological Innovation;
Business Divisions;
Information Technology Industry;
Information Technology Industry
Mojir, Navid, and V. Kasturi Rangan. "Dell Technologies: Bringing the Cloud to the Ground." Harvard Business School Case 521-036, November 2020. (Revised July 2022.)
- August 2021
- Supplement
Coats: Supply Chain Challenges: Spreadsheet Supplement
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
View Details
- 01 Jul 2009
- Working Paper Summaries