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Show Results For
-
All HBS Web
(4,096)
- People (7)
- News (996)
- Research (2,102)
- Events (49)
- Multimedia (96)
- Faculty Publications (1,674)
- 25 Feb 2019
- News
Who Is Writing, & Who Is Teaching, The Best MBA Cases?
- 22 Nov 2022
- Video
HBS Live Online Classroom (2 minutes)
- Career Coach
Alan Neider
Alan’s also happy to help with interview prep, resume and cover letter reviews, and general career conversations and coaching. To schedule a session with Alan, please send him an email. Work Experience: City of Cleveland Mayor’s Office (Harvard Kennedy Bloomberg Summer...
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- 09 Apr 2014
- HBS Seminar
Hanna Halaburda, Bank of Canada
- 21 Apr 2016
- News
Media houses must think beyond content: Bharat Anand
- 09 Sep 2019
- News
Should you ditch your cash? A growing number of cities say no way
- 25 Mar 2016
- Video
Sharon Peyer, Co-founder, & VP Business Development, HitBliss
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General managers need to take the lead in building processes that will...
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- 15 Feb 2011
- News
Innovator's dilemma
- Career Coach
Grace Jemison
within digital health, providers, and social impact. Having worked and interned in these industries, she understands how winding and frustrating the process can be, and is happy to help you understand the various roles, how to reach out...
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- 18 Jan 2022
- Video
Professor Sunil Gupta: Framework
- 26 Aug 2015
- News
HBX Intros HBX Live Virtual Classroom
- 04 Aug 2015
- News
How Mobile Fundamentally Changes Marketing
- 21 Jan 2020
- News
Lessons for Retailers from the Rebirth of Indie Bookstores
- 21 Jul 2022
- News
The 12 Must-Read Books of the Summer, According to Adam Grant
- 08 Feb 2017
- Video
Francesca Ioffreda, MBA 2017
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 30 Mar 2016
- News
Mastering a Facebook World
- 25 Feb 2019
- News