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All HBS Web
(4,291)
- Faculty Publications (1,228)
- October 2007 (Revised March 2008)
- Case
Dove: Evolution of a Brand
By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the...
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Keywords:
History;
Expansion;
Marketing Strategy;
Social Marketing;
Digital Marketing;
Brands and Branding;
Consumer Products Industry;
Beauty and Cosmetics Industry
Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other...
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Keywords:
Communication Technology;
Music Entertainment;
Product Launch;
Partners and Partnerships;
Mobile and Wireless Technology;
Communications Industry;
Music Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- October 2007 (Revised January 2008)
- Case
The Transformation of Thomson
By: David J. Collis and Troy Smith
Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded...
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Keywords:
Transformation;
Leading Change;
Growth and Development Strategy;
Organizational Change and Adaptation;
Competitive Strategy;
Corporate Strategy;
Media and Broadcasting Industry;
Technology Industry;
France
Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
- September 2007
- Case
Metro International S.A.
By: Tarun Khanna, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen and Anders Sjoman
Explores the business model of Metro International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the...
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Keywords:
Business Model;
Business Strategy;
Competitive Strategy;
Digital Marketing;
Advertising;
Expansion;
Globalized Firms and Management;
Journalism and News Industry;
Spain
Khanna, Tarun, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen, and Anders Sjoman. "Metro International S.A." Harvard Business School Case 708-429, September 2007.
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- August 2007
- Article
Doing Business in a Digital Ecosystem: Looking Back As We Look Ahead
Keywords:
Technology
- June 2007 (Revised January 2008)
- Case
BBC Worldwide: Global Strategy
By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported...
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Keywords:
Global Strategy;
Brands and Branding;
Marketing Channels;
Expansion;
Internet;
Media and Broadcasting Industry;
Great Britain
Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
- 2007
- Working Paper
Platform Envelopment
By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one...
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Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
- May 2007 (Revised May 2008)
- Case
Digital Divide Data: A Social Enterprise in Action
By: Herman B. Leonard, Marc J. Epstein and Wendy Smith
Leonard, Herman B., Marc J. Epstein, and Wendy Smith. "Digital Divide Data: A Social Enterprise in Action." Harvard Business School Case 307-106, May 2007. (Revised May 2008.)
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419.
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- 2007
- Working Paper
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
- January 2007 (Revised December 2007)
- Case
Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company
By: F. Warren McFarlan, Guoqing Chen, Kai Reimers and Xunhua Guo
Digital China is the largest Chinese independent systems integrator (IBM and HP are larger). Describes their history and their current strategy and invites the student to advise them as to how they should continue to grow in the future. This is the closest China...
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Keywords:
History;
Information Technology;
Service Operations;
Growth and Development Strategy;
Technology Industry;
China
McFarlan, F. Warren, Guoqing Chen, Kai Reimers, and Xunhua Guo. "Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company." Harvard Business School Case 307-093, January 2007. (Revised December 2007.)
- December 2006 (Revised March 2010)
- Case
Bill Gates and Steve Jobs
By: Anthony Mayo and Mark Benson
Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of...
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Keywords:
Entrepreneurship;
Business History;
Technological Innovation;
Leadership;
Risk and Uncertainty;
Technology Industry
Mayo, Anthony, and Mark Benson. "Bill Gates and Steve Jobs." Harvard Business School Case 407-028, December 2006. (Revised March 2010.)
- November 2006 (Revised November 2007)
- Case
EFJ, Inc.
By: Lynda M. Applegate, Ajay Vinze and Mara Vatz
Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says...
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Keywords:
Disruptive Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Organizational Change and Adaptation;
Competitive Strategy;
Expansion
Applegate, Lynda M., Ajay Vinze, and Mara Vatz. "EFJ, Inc." Harvard Business School Case 807-062, November 2006. (Revised November 2007.)
- November 2006 (Revised March 2007)
- Case
eDonkey--Deciding the Future of File Sharing
Sam Yagan, CEO of the upstart MetaMachine, Inc., received a letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on...
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Keywords:
Applications and Software;
Crisis Management;
Music Entertainment;
Legal Liability;
Copyright;
Information Technology Industry;
Music Industry;
United States
Oberholzer-Gee, Felix. "eDonkey--Deciding the Future of File Sharing." Harvard Business School Case 707-482, November 2006. (Revised March 2007.)
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American...
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Keywords:
Digital Marketing;
Disruptive Innovation;
Media;
Expansion;
Internet and the Web;
Advertising Industry;
United States
Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options.
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Keywords:
Digital Marketing;
News;
Media;
Emerging Markets;
Internet and the Web;
Perspective;
Disruption;
Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an...
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Keywords:
News;
Media;
Emerging Markets;
Internet and the Web;
Disruption;
Perspective;
Advertising;
Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- September 2006 (Revised October 2007)
- Module Note
Platform-Mediated Networks: Definitions and Core Concepts
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of...
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Keywords:
Consumer Behavior;
Network Effects;
Digital Platforms;
Information Technology;
Information Infrastructure;
Digital Platforms
Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of...
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Keywords:
Music Entertainment;
Emerging Markets;
Brands and Branding;
Sales;
Opportunities;
Price;
Business Model;
Mobile and Wireless Technology;
Digital Platforms;
Service Delivery;
Communications Industry;
Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)