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All HBS Web
(4,311)
- Faculty Publications (1,235)
- March 2003 (Revised October 2007)
- Teaching Note
Tele-Communications, Inc.: Accelerating Digital Deployment (TN)
Teaching Note for (9-899-141).
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- March 2003
- Case
Compaq's Struggle
By: Carliss Y. Baldwin and David Lane
In 1997, Compaq Computer was locked in price competition with industry leader Dell. Although Compaq sought to escape difficulty by acquiring Digital Equipment Corp. ,a maker of more lucrative servers and minicomputers, in 1998 the simultaneous effort to remain a...
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Keywords:
Mergers and Acquisitions;
Business Exit or Shutdown;
Asset Pricing;
Alliances;
Competitive Strategy;
Computer Industry
Baldwin, Carliss Y., and David Lane. "Compaq's Struggle." Harvard Business School Case 903-021, March 2003.
- March 2003
- Teaching Note
BMW AG: The Digital Car Project (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-699-044) and (9-699-045).
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Keywords:
Auto Industry
- November 2002 (Revised February 2003)
- Case
Amazon.com-2002
By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga
Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various...
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Leschly, Stig, Michael J. Roberts, William A. Sahlman, and Todd H Thedinga. "Amazon.com-2002." Harvard Business School Case 803-098, November 2002. (Revised February 2003.)
- September 2002 (Revised October 2002)
- Case
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)
By: Dorothy A. Leonard and David Kiron
Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture...
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Keywords:
Knowledge Management;
Knowledge Dissemination;
Leadership Development;
Internet and the Web;
Risk and Uncertainty;
Organizational Culture;
Retirement;
Human Resources;
Human Capital
Leonard, Dorothy A., and David Kiron. "Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)." Harvard Business School Case 603-062, September 2002. (Revised October 2002.)
- July 2002 (Revised April 2004)
- Supplement
GE's Digital Revolution
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video.
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Keywords:
Leadership;
Corporate Strategy;
Management Teams;
Consumer Products Industry;
Technology Industry
Bartlett, Christopher A. "GE's Digital Revolution." Harvard Business School Video Supplement 303-801, July 2002. (Revised April 2004.)
- June 2002 (Revised August 2002)
- Case
WorldSpace: Digital Radio for the Developing World
By: Debora L. Spar
Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to...
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Keywords:
Information;
Social Entrepreneurship;
Mobile and Wireless Technology;
Developing Countries and Economies;
Media and Broadcasting Industry;
Asia;
Latin America;
Africa
Spar, Debora L., Allison Morhaim, and Bharesh Patel. "WorldSpace: Digital Radio for the Developing World." Harvard Business School Case 702-034, June 2002. (Revised August 2002.)
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"...
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Keywords:
Advertising Campaigns;
Growth and Development;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Sales;
Expansion;
Competitive Advantage;
Semiconductor Industry;
Manufacturing Industry;
California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- April 2002 (Revised May 2005)
- Case
GE's Digital Revolution: Redefining the E in GE
By: Christopher A. Bartlett and Meg Glinska
This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,...
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Keywords:
Change Management;
Transformation;
Decision Choices and Conditions;
Leadership Style;
Business or Company Management;
Organizational Culture;
Organizational Structure;
Performance Effectiveness;
Corporate Strategy;
Internet and the Web
Bartlett, Christopher A., and Meg Glinska. "GE's Digital Revolution: Redefining the E in GE." Harvard Business School Case 302-001, April 2002. (Revised May 2005.)
- March 2002 (Revised May 2003)
- Case
NeoPets, Inc.
By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its...
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Keywords:
Expansion;
Global Strategy;
Network Effects;
Joint Ventures;
Business Conglomerates;
Age;
Internet and the Web;
Product Positioning;
Digital Marketing;
Internet and the Web;
Corporate Entrepreneurship;
Information Technology Industry;
Asia;
Singapore
Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
- January 2002 (Revised May 2002)
- Case
Digital China Holdings Limited: ERP as a Platform for Building New Capabilities
By: F. Warren McFarlan, Guoqing Chen and Kai Reimers
This case analyzes a complex ERP implementation that takes place in one of the leading companies in China. The issues are indistinguishable from those facing a U.S. organization.
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Keywords:
Internet and the Web;
Technology Adoption;
Information Technology;
Complexity;
Problems and Challenges;
China
McFarlan, F. Warren, Guoqing Chen, and Kai Reimers. "Digital China Holdings Limited: ERP as a Platform for Building New Capabilities." Harvard Business School Case 302-080, January 2002. (Revised May 2002.)
- 2002
- Other Presentation
The 21st Century Corporation: How Digital Technologies Affect Corporate Transformation and Performance
By: Ranjay Gulati
- November 2001 (Revised March 2002)
- Case
Digital Angel
By: Youngme E. Moon and Kerry Herman
Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young...
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Keywords:
Information;
Safety;
Rights;
Market Entry and Exit;
Ethics;
Product Launch;
Brands and Branding;
Product Development
Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
- October 2001
- Case
Meg Whitman and eBay Germany
By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to...
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Keywords:
Acquisition;
Integration;
Digital Platforms;
Internet and the Web;
Globalized Markets and Industries;
Germany
Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its...
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Keywords:
Interpersonal Communication;
Management Practices and Processes;
Time Management;
Product Development;
Organizational Change and Adaptation;
Problems and Challenges;
Competition;
Information Technology;
Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
- September 2001
- Teaching Note
H.E. Butt Grocery Company: The New Digital Strategy (A) and (B)TN
Teaching Note for (9-300-106) and (9-301-125).
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- August 2001
- Teaching Note
EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN
Teaching Note for (9-301-085) and (9-301-102).
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- June 2001
- Case
AtomFilms
By: Bharat N. Anand and Taslim Pirmohamed
Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built...
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Keywords:
Mergers and Acquisitions;
Resource Allocation;
Brands and Branding;
Organizational Structure;
Problems and Challenges;
Alliances;
Strategy;
Entertainment and Recreation Industry
Anand, Bharat N., and Taslim Pirmohamed. "AtomFilms." Harvard Business School Case 701-063, June 2001.
- 2001
- Book
Cases in e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.