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All HBS Web
(148)
- News (43)
- Research (93)
- Multimedia (3)
- Faculty Publications (66)
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
remain a 'reseller,' taking inventory of products from users and reselling them to wholesalers. This means its advantage can only come from scale. The problem then is that Gazelle's direct-to-consumer approach on its buy side places it at...
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- 15 Apr 2014
- First Look
First Look: April 15
including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew. Purchase this case:...
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Sean Silverthorne
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their...
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- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
drugs,” says Giusti. Working with leaders at direct-to-consumer enterprises and five leading cancer organizations, they drew on the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective...
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- 19 Jan 2017
- News
Finding Purpose in Profit
thinking about what GoLite might have been. Last year, they invested personal capital, as well as money raised through a direct public offering, in a new direct-to-consumer outdoor company called My Trail. “It’s GoLite, without the...
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- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
and a profile that varies by situation and according to the patient’s life stage.” Patient Empowerment Taken Too Far? As an example of patient empowerment—and a glimpse at its potential problems—Quelch talked about taking the 23andMe test, a saliva-based View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC)...
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Dina Gerdeman
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out...
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- Web
Online Digital Marketing Strategy Course | HBS Online
with a Certificate of Completion from HBS Online Earn by: completing this course Learn More about what you earn Syllabus 6 Modules, 35-40 Hours Download full syllabus 6 hrs Module 1 Marketing in the Digital Era Explore digital technologies and innovations introduced by...
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- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their View Details
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Re: Multiple Faculty
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with...
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Dina Gerdeman
- 24 Jun 2014
- First Look
First Look: June 24
http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose...
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Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
find that three commonly used models that all suffer from the IPS restriction-the homogeneous logit model, the nested logit model, and the random coefficient logit model-lead to counterintuitive estimates of the sources of demand gains due to increased marketing...
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
out his company’s growth plan for the upcoming five years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals is a desire to embrace a more direct-to-consumer...
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Sean Silverthorne
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce...
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- 17 Jan 2017
- First Look
First Look at New Research: January 17
Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker’s success in delivering on the promise of “designer eyewear at revolutionary prices,” via a direct-to-consumer sales model....
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Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S....
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Martha Lagace
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
to cut out a lot of the cost by being a direct-to-consumer model,” Voorhees told KATU2. The team launched a GoFundMe page and raised more than $30,000 to manufacture and distribute masks. They have distributed tens of thousands of N95 and...
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