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Publications

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      • Faculty Publications  (78)

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      • 2023
      • Working Paper

      Using GPT for Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Large language models (LLMs) have quickly become popular as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners who...  View Details
      Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using GPT for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023.
      • December 2022
      • Article

      Cost Standard Set Program: Moving Forward to Standardization of Cost Assessment Based on Clinical Condition

      By: Anna Paula Beck da Silva Etges, Richard D. Urman, Anne Geubelle, Robert Kaplan and Carisi Anne Polanczyk
      This communication announces the International Cost Standard Set Program. Its goal is to establish global standardized frameworks for measuring the costs of treating specific clinical conditions. A scientific committee, including 16 international healthcare cost...  View Details
      Keywords: Time-Driven Activity-Based Costing; Value-based Health Care; Cost; Health Care and Treatment; Activity Based Costing and Management; Health Industry
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      da Silva Etges, Anna Paula Beck, Richard D. Urman, Anne Geubelle, Robert Kaplan, and Carisi Anne Polanczyk. "Cost Standard Set Program: Moving Forward to Standardization of Cost Assessment Based on Clinical Condition." Journal of Comparative Effectiveness Research 11, no. 17 (December 2022): 1219–1223.
      • September 2022
      • Article

      Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations

      By: Braiden Coleman, Kenneth J. Merkley and Joseph Pacelli
      We provide the first comprehensive analysis of the properties of investment recommendations generated by “Robo-Analysts,” which are human analyst-assisted computer programs conducting automated research analysis. Our results indicate that Robo-Analyst recommendations...  View Details
      Keywords: Fintech; Analysts; Robo-analysts; Investment Recommendations; Investment; Information Technology; Performance
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      Coleman, Braiden, Kenneth J. Merkley, and Joseph Pacelli. "Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations." Accounting Review 97, no. 5 (September 2022): 221–244.
      • 2022
      • Working Paper

      On the Origins of Our Discontent

      By: Rawi Abdelal and Thomas J. DeLong
      Signs of discontent with global capitalism and national capitalisms abound. Unless we find ways to create better jobs and then improve those jobs further with empathic management and thoughtful mentoring, then we will be unable to create a more stable, purposeful...  View Details
      Keywords: Capitalism; Human Needs; Public Opinion; Social Issues; Wealth and Poverty; Globalization; Government and Politics
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      Abdelal, Rawi, and Thomas J. DeLong. "On the Origins of Our Discontent." Harvard Business School Working Paper, No. 22-078, June 2022.
      • Article

      Pattern Detection in the Activation Space for Identifying Synthesized Content

      By: Celia Cintas, Skyler Speakman, Girmaw Abebe Tadesse, Victor Akinwande, Edward McFowland III and Komminist Weldemariam
      Generative Adversarial Networks (GANs) have recently achieved unprecedented success in photo-realistic image synthesis from low-dimensional random noise. The ability to synthesize high-quality content at a large scale brings potential risks as the generated samples may...  View Details
      Keywords: Subset Scanning; Generative Models; Synthetic Content Detection
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      Cintas, Celia, Skyler Speakman, Girmaw Abebe Tadesse, Victor Akinwande, Edward McFowland III, and Komminist Weldemariam. "Pattern Detection in the Activation Space for Identifying Synthesized Content." Pattern Recognition Letters 153 (January 2022): 207–213.
      • November 2021
      • Article

      Ratings, Reviews, and the Marketing of New Products

      By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
      We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new...  View Details
      Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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      Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
      • September 2, 2021
      • Article

      The Digital Economy Runs on Open Source. Here's How to Protect It.

      By: Hila Lifshitz-Assaf and Frank Nagle
      Free and open source software (FOSS) is essential to much of the tech we use every day—from cars to phones to planes to the cloud. While traditionally, it was developed by an army of volunteer developers and given away for free, companies are increasingly taking a more...  View Details
      Keywords: Free And Open-source Software; FOSS; Open Source Distribution; Applications and Software; Collaborative Innovation and Invention; Organizations; Policy; Cybersecurity
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      Lifshitz-Assaf, Hila, and Frank Nagle. "The Digital Economy Runs on Open Source. Here's How to Protect It." Harvard Business Review Digital Articles (September 2, 2021).
      • 2021
      • Working Paper

      How to Fix ESG Reporting

      By: Robert S. Kaplan and Karthik Ramanna
      Investors, advocacy groups, academics, and the 200 CEOs of the US Business Roundtable have asked corporations to take on an added purpose beyond a narrow pursuit of shareholder value. In response, many companies now issue ESG (Environmental, Societal, and Governance)...  View Details
      Keywords: ESG Reporting; Sustainability; Corporate Purpose; Greenhouse Gas; Activity-Based Costing; Environmental Sustainability; Environmental Management; Corporate Social Responsibility and Impact; Measurement and Metrics; Goals and Objectives; Agreements and Arrangements; Corporate Accountability
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      Kaplan, Robert S., and Karthik Ramanna. "How to Fix ESG Reporting." Harvard Business School Working Paper, No. 22-005, July 2021.
      • August 2021
      • Article

      Multiple Imputation Using Gaussian Copulas

      By: F.M. Hollenbach, I. Bojinov, S. Minhas, N.W. Metternich, M.D. Ward and A. Volfovsky
      Missing observations are pervasive throughout empirical research, especially in the social sciences. Despite multiple approaches to dealing adequately with missing data, many scholars still fail to address this vital issue. In this paper, we present a simple-to-use...  View Details
      Keywords: Missing Data; Bayesian Statistics; Imputation; Categorical Data; Estimation
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      Hollenbach, F.M., I. Bojinov, S. Minhas, N.W. Metternich, M.D. Ward, and A. Volfovsky. "Multiple Imputation Using Gaussian Copulas." Special Issue on New Quantitative Approaches to Studying Social Inequality. Sociological Methods & Research 50, no. 3 (August 2021): 1259–1283. (0049124118799381.)
      • 2022
      • Working Paper

      Standing on the Shoulders of Science

      By: Joshua Lev Krieger, Monika Schnitzer and Martin Watzinger
      Today's innovations rely on scientific discoveries of the past, yet only some corporate R&D builds directly on scientific output. In this paper, we analyze U.S. patents to investigate how firms generate value by building on prior art "closer" to science and establish...  View Details
      Keywords: Patent Novelty; Value Capture; Science; Patents; Valuation; Research and Development
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      Krieger, Joshua Lev, Monika Schnitzer, and Martin Watzinger. "Standing on the Shoulders of Science." Harvard Business School Working Paper, No. 21-128, June 2021. (Revised September 2022.)
      • March 2021
      • Article

      Assortment Rotation and the Value of Concealment

      By: Kris J. Ferreira and Joel Goh
      Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple...  View Details
      Keywords: Assortment Optimization; Retailing; Imperfect Information; Sales; Strategy; Consumer Behavior
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      Ferreira, Kris J., and Joel Goh. "Assortment Rotation and the Value of Concealment." Management Science 67, no. 3 (March 2021): 1489–1507.
      • Article

      Memory and Representativeness

      By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer
      We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)...  View Details
      Keywords: Cued Recall; Interference; Similarity; Probabilistic Judgments; Heuristics And Biases
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      Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter, and Andrei Shleifer. "Memory and Representativeness." Psychological Review 128, no. 1 (January 2021): 71–85.
      • Article

      Robust and Stable Black Box Explanations

      By: Himabindu Lakkaraju, Nino Arsov and Osbert Bastani
      As machine learning black boxes are increasingly being deployed in real-world applications, there has been a growing interest in developing post hoc explanations that summarize the behaviors of these black boxes. However, existing algorithms for generating such...  View Details
      Keywords: Machine Learning; Black Box Models; Framework
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      Lakkaraju, Himabindu, Nino Arsov, and Osbert Bastani. "Robust and Stable Black Box Explanations." Proceedings of the International Conference on Machine Learning (ICML) 37th (2020): 5628–5638. (Published in PMLR, Vol. 119.)
      • September 2020
      • Article

      The Rise of the Investor State: State Capital in the Chinese Economy

      By: Meg Rithmire and Hao Chen
      The nature and extent of the role of the Chinese state in the economy is fundamental to many empirical and theoretical debates about that country’s political economy. We document and explain the rise of a novel form of intervention on the part of the Chinese state: the...  View Details
      Keywords: China's Political Economy; State Shareholding; State-business Relations; State Capitalism; China's Financial System; Economy; Business and Government Relations; Finance; System; China
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      Rithmire, Meg, and Hao Chen. "The Rise of the Investor State: State Capital in the Chinese Economy." Studies in Comparative International Development 55, no. 3 (September 2020): 257–277.
      • May 2020
      • Case

      Big Boom Beverages: Fight or Flight?

      By: Stephen A. Greyser and William Ellet
      Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own...  View Details
      Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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      Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
      • Mar 2020
      • Conference Presentation

      A New Analysis of Differential Privacy's Generalization Guarantees

      By: Christopher Jung, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Moshe Shenfeld
      We give a new proof of the "transfer theorem" underlying adaptive data analysis: that any mechanism for answering adaptively chosen statistical queries that is differentially private and sample-accurate is also accurate out-of-sample. Our new proof is elementary and...  View Details
      Keywords: Machine Learning; Transfer Theorem; Mathematical Methods
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      Jung, Christopher, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi, and Moshe Shenfeld. "A New Analysis of Differential Privacy's Generalization Guarantees." Paper presented at the 11th Innovations in Theoretical Computer Science Conference, Seattle, March 2020.
      • October 2019 (Revised October 2019)
      • Case

      Epic Games

      By: Andy Wu and Christopher Zhang
      Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive...  View Details
      Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry
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      Wu, Andy, and Christopher Zhang. "Epic Games." Harvard Business School Case 720-380, October 2019. (Revised October 2019.)
      • Article

      Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

      By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
      Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are...  View Details
      Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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      Bachireddy, Chethan, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini, and Katherine L. Milkman. "Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial." JAMA Network Open 2, no. 8 (August 2019): 1–13.
      • January 2019 (Revised December 2019)
      • Case

      CrossBoundary Energy

      By: John Macomber
      Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable...  View Details
      Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
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      Macomber, John. "CrossBoundary Energy." Harvard Business School Case 219-089, January 2019. (Revised December 2019.)
      • November 2018
      • Case

      Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
      Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by...  View Details
      Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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      Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
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