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All HBS Web
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- Faculty Publications (134)
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
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Keywords:
Luxury Goods;
Brand Building;
Brand Management;
Hospitality;
Hotels;
Digital Marketing;
Brand Positioning;
Luxury Service;
Airbnb;
Sharing Economy;
Collaborative Consumption;
Disruptive Business Model;
Travel;
Alternatives To Hotel;
Branding;
Customer Service;
Exceeding Consumer Expectations;
Client Acquisition;
Reputation Management;
Word Of Mouth;
2-way Business Model;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Disruption;
Business Model;
Entrepreneurship;
E-commerce;
Accommodations Industry;
Tourism Industry;
Travel Industry;
United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old....
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Keywords:
Business Growth;
Brand Management;
Online Retail;
Clothing;
Apparel;
Expansion;
Growth and Development Strategy;
Brands and Branding;
Management;
Marketing Strategy;
Strategic Planning;
Social Media;
E-commerce;
Digital Marketing;
Retail Industry;
Apparel and Accessories Industry;
United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- December 2014 (Revised October 2015)
- Case
Susie Mulder at NIC+ZOE
By: David Fubini, Joshua Margolis and Kerry Herman
Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly...
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Keywords:
Clothing;
Fashion;
Fashion Design;
Leadership;
Leading Change;
Growth and Development Strategy;
Private Equity;
Decision Making;
Apparel and Accessories Industry
Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)
- October 2014 (Revised June 2015)
- Case
Quiet Logistics (A)
By: Robert Simons and Natalie Kindred
This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as...
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Keywords:
Strategy Execution;
Strategic Uncertainty;
Disruptive Change;
Managing Growth;
Robotics;
Disruptive Technology;
Managing Start-ups;
Management Control Systems;
Performance Measurement;
Business Growth and Maturation;
Disruption;
Entrepreneurship;
Disruptive Innovation;
Crisis Management;
Risk Management;
Organizational Change and Adaptation;
Business Strategy;
Competitive Strategy;
E-commerce;
Distribution Industry;
Technology Industry;
United States
Simons, Robert, and Natalie Kindred. "Quiet Logistics (A)." Harvard Business School Case 115-001, October 2014. (Revised June 2015.)
- October 2014
- Supplement
Quiet Logistics (B)
By: Robert Simons and Natalie Kindred
This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as...
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Keywords:
Strategy Execution;
Strategic Uncertainties;
Managing Growth;
Disruptive Change;
Robotics;
Disruptive Technologies;
Managing Start-ups;
Management Control Systems;
Performance Measurement;
Business Growth and Maturation;
Disruption;
Entrepreneurship;
Disruptive Innovation;
Crisis Management;
Risk Management;
Organizational Change and Adaptation;
Business Strategy;
Competitive Strategy;
E-commerce;
Distribution Industry;
Technology Industry;
United States
Simons, Robert, and Natalie Kindred. "Quiet Logistics (B)." Harvard Business School Supplement 115-003, October 2014.
- August 2014
- Case
Rent the Runway (Abridged)
By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round...
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Keywords:
Lean Startup;
Electronic Commerce;
Fashion;
Expansion;
Business Startups;
Growth and Development Strategy;
E-commerce;
Fashion Industry
Eisenmann, Thomas R., Brent Goldfarb, and David A. Kirsch. "Rent the Runway (Abridged)." Harvard Business School Case 815-055, August 2014.
- November 2013 (Revised May 2023)
- Case
Valuing Yahoo! in 2013
By: Luis M. Viceira and Atul Khosla
In late July 2013, Danielle Engle, Managing Director of Clairemont Capital, was contemplating what to do about a large investment her fund had in the stock of Yahoo! Inc. In mid-2012, Clairemont had invested nearly $75M in Yahoo! after the tech company settled a highly...
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Keywords:
Investment;
Decision Making;
Investment Activism;
Business Model;
Growth and Development Strategy;
Valuation
Viceira, Luis M., and Atul Khosla. "Valuing Yahoo! in 2013." Harvard Business School Case 214-048, November 2013. (Revised May 2023.)
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these...
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Keywords:
Channel Management;
Retailing;
Marketing;
Marketing Channels;
Marketing Strategy;
E-commerce;
Retail Industry;
United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- June 2013 (Revised August 2013)
- Case
AVA.ph: Growing a Filipino E-Commerce Company
By: William R. Kerr and Henry Motte-Munoz
AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA...
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Keywords:
Digital Platforms;
Business Growth and Maturation;
Internet and the Web;
Entrepreneurship;
Growth and Development Strategy;
Fashion Industry;
Retail Industry;
Philippines
Kerr, William R., and Henry Motte-Munoz. "AVA.ph: Growing a Filipino E-Commerce Company." Harvard Business School Case 813-188, June 2013. (Revised August 2013.)
- November 2011 (Revised December 2012)
- Case
Rent the Runway
By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round...
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Keywords:
Lean Startup;
Electronic Commerce;
Fashion;
Expansion;
Business Startups;
Growth and Development Strategy;
E-commerce;
Fashion Industry
Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
- February 2010 (Revised December 2010)
- Case
Google Inc. (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One...
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Keywords:
Business Model;
Corporate Entrepreneurship;
Corporate Governance;
Organizational Culture;
Organizational Structure;
Competitive Strategy;
Search Technology;
Web Services Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. (Abridged)." Harvard Business School Case 910-032, February 2010. (Revised December 2010.)
- January 2010 (Revised April 2011)
- Case
Google Inc.
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One...
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Keywords:
Digital Marketing;
Business Model;
Growth and Development Strategy;
Network Effects;
Mission and Purpose;
Expansion;
Internet and the Web;
Information Technology Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)
- March 2005 (Revised April 2007)
- Case
Comergent Technologies Inc.: Enterprise E-Commerce
By: V. Kasturi Rangan and Marie Bell
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince...
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Keywords:
Business Startups;
Customer Relationship Management;
Financial Crisis;
Collaborative Innovation and Invention;
Business or Company Management;
Marketing Strategy;
Problems and Challenges;
Software;
Information Technology Industry
Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
- October 2004 (Revised December 2005)
- Case
Rakuten
By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.
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Keywords:
Business Growth and Maturation;
Global Strategy;
Growth and Development Strategy;
Technology Industry;
Retail Industry;
Japan
McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, October 2004. (Revised December 2005.)
- 2004
- Book
Introduction to e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. 2nd ed. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2004.
- 2002
- Book
Introduction to e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2002.
- 2001
- Book
Cases in e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
- 2001
- Book
e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. e-Commerce. New York, NY: McGraw-Hill/Irwin, 2001.
- May 2001 (Revised January 2010)
- Case
Submarino.com (A)
By: Lynda M. Applegate, Meredith Collura and Luiz Felipe Monteiro
Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers...
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Keywords:
Business Model;
Globalized Firms and Management;
Operations;
Organizational Design;
Strategy;
Internet;
Retail Industry;
Portugal;
Spain;
Mexico;
Argentina;
Brazil
Applegate, Lynda M., Meredith Collura, and Luiz Felipe Monteiro. "Submarino.com (A)." Harvard Business School Case 801-350, May 2001. (Revised January 2010.)
- February 2001 (Revised August 2001)
- Case
WholesalerDirect
By: Alan D. MacCormack and Kerry Herman
Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000...
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MacCormack, Alan D., and Kerry Herman. "WholesalerDirect." Harvard Business School Case 601-067, February 2001. (Revised August 2001.)