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Show Results For
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All HBS Web
(254)
- News (29)
- Research (150)
- Events (4)
- Multimedia (7)
- Faculty Publications (151)
- Web
Finance Faculty - Faculty & Research
of Business Administration Andrei Shleifer Visiting Professor of Business Administration Emil N. Siriwardane Finnegan Family Associate Professor of Business Administration Erik Stafford John A. Paulson Professor of Business Administration View Details
- Web
Marketing Faculty - Faculty & Research
Business Administration Eva Ascarza Jakurski Family Associate Professor of Business Administration Jill J. Avery Senior Lecturer of Business AdministrationC. Roland Christensen Distinguished Management Educator David E. Bell Baker...
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- Web
Marketing Curriculum - Faculty & Research
Casadesus-Masanell, Tomomichi Amano January2025 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture Tomomichi Amano Spring2025 Q4 1.5 Managing Customers for Growth Eva Ascarza Fall2024 Q2 1.5 Pricing Strategy: Monetizing...
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- Web
Interviews - Creating Emerging Markets
Download Transcript Peru Eva Arias President, Compañía Minera Poderosa (Mining) “The economics of a mine—any mine—creates a very deep symbiosis with the local area For instance, at Poderosa, we provide employment—counting our own...
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- Web
Hidden Workers, Untapped Talent - Managing the Future of Work
Research Research Hidden Workers: Untapped Talent Read the ReportRead the Report By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Increased reliance on technology and changing demographics have shaped the way that...
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- Web
Research - Managing the Future of Work
Hidden Workers: Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Building From the Bottom Up By: Joseph B. Fuller & Manjari Raman FEB 2024 Report Skills-Based Hiring (pdf) Test By: Matt Sigelman, Joseph...
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- Web
Founders & Investors - Entrepreneurship
Kassam Zameer Kassam Fine Jewelry LLC MBA 2007 Julia Kastner Eva & Paul Denim MBA 2012 Sarah Kauss S'well bottle MBA 2003 John F. Keane, Sr. Keane MBA 1954 Michael Keating Scoot Networks MBA 2007 Peter B. Kellner Endeavor Global MBA 1997...
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- Web
California - Global
star-studded investor group, including Portman and celebrities such as Eva Longoria, Jennifer Garner, Billie Jean King, and 13 former players from the U.S. Women’s National Soccer Team (USWNT). As outsiders to professional sports, the...
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- May 2021 (Revised August 2021)
- Case
Melissa Wood Health: How to Win in the Creator Economy
By: Eva Ascarza
In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness...
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Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Case 521-086, May 2021. (Revised August 2021.)
- Web
Entrepreneurship - Faculty & Research
and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such as Eva...
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- Web
Marketing Awards & Honors - Faculty & Research
522-087, March 2022) with Julian De Freitas and Jeremy Yang. Jeremy Yang: Winner of the 2024 Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas. 2023...
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Finance - Faculty & Research
first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such as Eva Longoria, Jennifer Garner, Billie Jean King, and 13 former players from the U.S. Women’s National...
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- Web
Faculty & Researchers - Managing the Future of Work
School, January 2022. With Manjari Raman. Hidden Workers: Untapped Talent, Report, Harvard Business School and Accenture, September 2021. With Manjari Raman, Eva Sage-Gavin, and Kristen Hines. The Future of Boston's Workforce: The path...
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- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
"Marketing Analytics";
Marketing Communication;
Marketing Research;
Data-driven Management;
E-Commerce Strategy;
Ethical Decision Making;
CRM;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Analytics and Data Science;
Management;
Customer Relationship Management;
Ethics;
E-commerce;
Retail Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- Web
Hidden Workers, Part-Time Potential - Managing the Future of Work
Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines 4 OCT 2021 Increased reliance on technology and changing demographics have shaped the way that companies hire. Hiring processes are designed to find...
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- 01 Dec 2023
- News
Engaging Students More Deeply
Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter...
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Keywords:
April White
- 25 Jan 2023
- News
The Rituals of Case Method Teaching
- July 2021 (Revised October 2021)
- Case
Allianz Customer Centricity: Is Simplicity the Way Forward?
By: Eva Ascarza and Emilie Billaud
This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while...
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Keywords:
Simplicity;
Customer Focus and Relationships;
Customization and Personalization;
Customer Satisfaction;
Performance Efficiency;
Strategy;
Insurance Industry;
Europe;
Germany
Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
- Web
Faculty Mentors - Predoctoral Fellows Program
Green Assistant Professor of Business Administration Emil N. Siriwardane Associate Professor of Business Administration Boris Vallee Associate Professor of Business Administration Marketing Eva Ascarza Associate Professor of Business...
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- 2023
- Working Paper
Debiasing Treatment Effect Estimation for Privacy-Protected Data: A Model Auditing and Calibration Approach
By: Ta-Wei Huang and Eva Ascarza
Data-driven targeted interventions have become a powerful tool for organizations to optimize business outcomes
by utilizing individual-level data from experiments. A key element of this process is the estimation
of Conditional Average Treatment Effects (CATE), which...
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Huang, Ta-Wei, and Eva Ascarza. "Debiasing Treatment Effect Estimation for Privacy-Protected Data: A Model Auditing and Calibration Approach." Harvard Business School Working Paper, No. 24-034, December 2023.