Show Results For
- All HBS Web (67)
- Faculty Publications (31)
Show Results For
- All HBS Web (67)
- Faculty Publications (31)
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
- winter 2003
- Article
Massively Categorical Variables: Revealing the Information in Zip Codes
- November 2020
- Article
Taxation in Matching Markets
- 09 Nov 2016
- HBS Seminar
Robert A. Miller, Tepper School of Business, Carnegie Mellon University
- 2008
- Working Paper
Economic Factors Underlying the Unbundling of Advertising Agency Services
Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- 03 Mar 2022
- HBS Seminar
Daniela Saban, Stanford
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- Summer 2012
- Article
Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests
Isamar Troncoso
Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.
Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details
Jerry R. Green
Jerry R. Green
David A. Wells Professor of Political Economy
John Leverett Professor in the University
Harvard University
Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details
- Research Summary
Overview
Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details
- Web
PhD Programs - Doctoral
- Web
Program Requirements - Doctoral
- Web
Program Requirements - Doctoral
Robert C. Merton
Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.
Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of...
View Details
- 11 Mar 2014
- First Look
First Look: March 11
- 24 Jan 2020
- News
Clayton M. Christensen Dies at 67
- Web