Filter Results
:
(67)
Show Results For
- All HBS Web (67)
- Faculty Publications (31)
Show Results For
- All HBS Web (67)
- Faculty Publications (31)
←
Page 4 of
67
Results
- 13 Oct 2010
- First Look
First Look: October 13, 2010
advertiser of establishing a relationship with an agency and pecuniary economies of scale available from providing media services. The key predictions of the model are supported by an econometric analysis of...
View Details
Keywords:
Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed...
View Details
Keywords:
Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
built through institutional deepening by means of dispute resolution processes. This shift, I argue, raises epistemic questions of expertise, the relationship of models to real-world outcomes, and methods for bounding disputes over...
View Details
Keywords:
Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a cost-based theoretical framework of bundling due to Evans and Salinger (2005, 2008),...
View Details
Keywords:
Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a...
View Details
Keywords:
Martha Lagace
- 18 Mar 2014
- First Look
First Look: March 18
characteristics also significantly affect the share premium in teams that split the equity unequally. Third, we show that equal splitting is associated with lower pre-money valuations in first financing rounds. Further econometric tests...
View Details
Keywords:
Sean Silverthorne