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- September 1993 (Revised December 1993)
- Case
Cott Corp.: Private Label in the 1990s
By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods?
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Keywords:
Private Sector;
Cost Management;
Labels;
Growth and Development Strategy;
Market Entry and Exit;
Industry Structures;
Diversification;
Food and Beverage Industry
Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
- 1979
- Book
Diversification through Acquisition: Strategies for Creating Economic Value
By: Malcolm S. Salter and Wolf A. Weinhold
Salter, Malcolm S., and Wolf A. Weinhold. Diversification through Acquisition: Strategies for Creating Economic Value . Free Press, 1979.