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All HBS Web
(10,733)
- Faculty Publications (3,061)
- May 1995 (Revised September 1997)
- Case
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically.
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Keywords:
Trade;
Emerging Markets;
Corporate Strategy;
Competition;
Globalized Firms and Management;
Food and Beverage Industry;
China;
Asia
Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)
- April 1995 (Revised October 1995)
- Case
Unemployment in France: "Priority Number One"
By: David A. Moss
Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major...
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Keywords:
Job Cuts and Outsourcing;
Employment;
Economics;
Government and Politics;
Political Elections;
Social Issues;
Wages;
France
Moss, David A. Unemployment in France: "Priority Number One". Harvard Business School Case 795-064, April 1995. (Revised October 1995.)
- April 1995 (Revised August 1995)
- Case
World Trade Organization, The: Toward Free Trade or World Bureaucracy?
By: George C. Lodge and Jack High
In January 1995, the General Agreement on Tariffs and Trade (GATT) evolved into the World Trade Organization (WTO), which faced the task of implementing the recently approved Uruguay Round of international trade agreements. This case describes the development of GATT,...
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Keywords:
Trade;
Agreements and Arrangements;
Negotiation Process;
Business and Government Relations
Lodge, George C., and Jack High. "World Trade Organization, The: Toward Free Trade or World Bureaucracy?" Harvard Business School Case 795-149, April 1995. (Revised August 1995.)
- March 1995 (Revised July 1996)
- Case
Mattson Foods, Inc. (Revised): The Bardolini Division
The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide...
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Keywords:
Logistics;
Emerging Markets;
Business Startups;
Decision Choices and Conditions;
Business Plan;
Capital Budgeting;
Expansion;
Buildings and Facilities;
Strategic Planning;
Marketing Strategy;
Technology;
Economic Systems;
Food and Beverage Industry
Wheelwright, Steven C. "Mattson Foods, Inc. (Revised): The Bardolini Division." Harvard Business School Case 695-058, March 1995. (Revised July 1996.)
- February 1995 (Revised February 1998)
- Case
India in the 1990s
By: George C. Lodge and Ahu Bhasin
Describes the efforts of Indian Prime Minister P.V. Narasimha Rao to deregulate and open up the Indian economy in the early 1990s. Focuses on the difficulties he encountered, reflected in the poor showing of the ruling Congress Party in state elections in December...
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Keywords:
Development Economics;
Emerging Markets;
Social Issues;
Economic Growth;
Government and Politics;
India
Lodge, George C., and Ahu Bhasin. "India in the 1990s." Harvard Business School Case 795-119, February 1995. (Revised February 1998.)
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize...
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Keywords:
Cost vs Benefits;
Product Marketing;
Market Entry and Exit;
Market Transactions;
Industry Structures;
Partners and Partnerships;
Vertical Integration;
Software;
Information Technology Industry;
China
Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
- 1995
- Dissertation
The Economics of Experimentation in the Design of New Products and Processes
By: Stefan Thomke
- 1995
- Working Paper
Research Investigating the Economic Consequences of Accounting Standards
By: R. H. Holthausen and Krishna G. Palepu
- December 1994 (Revised January 1996)
- Case
Constructing a Nation: The United States and Their Constitution, 1763-1792
By: David A. Moss
Examines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence...
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Keywords:
History;
Economic Systems;
Laws and Statutes;
Property;
Government Administration;
United States
Moss, David A. "Constructing a Nation: The United States and Their Constitution, 1763-1792." Harvard Business School Case 795-063, December 1994. (Revised January 1996.)
- November 1994 (Revised February 1996)
- Case
Toy World, Inc.
By: W. Carl Kester
A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit arrangements. A rewritten version of an earlier case.
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Keywords:
Working Capital;
Business Cycles;
Cash Flow;
Forecasting and Prediction;
Investment Funds;
Financial Statements
Kester, W. Carl. "Toy World, Inc." Harvard Business School Case 295-073, November 1994. (Revised February 1996.)
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects...
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Keywords:
Journals and Magazines;
Customers;
Marketing Strategy;
Advertising;
Publishing Industry;
United States
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment...
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Keywords:
Debates;
Customer Focus and Relationships;
Globalized Markets and Industries;
Service Delivery;
Alliances;
Information Technology;
Aerospace Industry
Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
- October 1994 (Revised November 1995)
- Case
N.V. Philips Electronics - Currency Hedging Policies
By: Richard F. Meyer
Describes Philips Electronics' policies and problems relating to foreign exchange risk and hedging. Explains centralization versus decentralization of currency hedging, economic role versus transaction role, the difficulties of capturing the necessary information...
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Keywords:
Business Divisions;
Currency Exchange Rate;
International Finance;
Globalization;
Policy;
Information Management;
Management;
Problems and Challenges;
Risk and Uncertainty
Meyer, Richard F. "N.V. Philips Electronics - Currency Hedging Policies." Harvard Business School Case 295-055, October 1994. (Revised November 1995.)
- September 1994 (Revised October 2002)
- Case
Citibank: Launching the Credit Card in Asia Pacific (A)
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand...
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Keywords:
Product Launch;
Service Operations;
Value Creation;
Customer Focus and Relationships;
Trade;
Business Strategy;
Expansion;
Laws and Statutes;
Banking Industry;
Asia;
New York (city, NY)
Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
- 1994
- Book
The Power of Commerce: Economy and Governance in the First British Empire
By: Nancy F. Koehn
Koehn, Nancy F. The Power of Commerce: Economy and Governance in the First British Empire. Cornell University Press, 1994.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 1994
- Case
Harvey Cohen
An introductory case in the construction of financial statements from basic financial transactions where inflation accounting is an issue. A rewritten version of an earlier case.
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McFarlan, F. Warren. "Harvey Cohen." Harvard Business School Case 194-155, June 1994.
- May 1994
- Background Note
Reorienting Channels of Distribution
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal...
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Keywords:
Distribution Channels;
Customers;
Supply and Industry;
Alliances;
Performance Efficiency;
Performance Effectiveness;
Change;
Distribution Industry
Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
- April 1994
- Case
Uruguay Round of the GATT: Choices in U.S. Trade Policy
Wells, Louis T., Jr. "Uruguay Round of the GATT: Choices in U.S. Trade Policy." Harvard Business School Case 794-133, April 1994.
- 1994
- Chapter
Introduction and Overview: The Transition Economies of Eastern Europe
By: K. A. Froot, O. Blanchard and J. Sachs
Froot, K. A., O. Blanchard, and J. Sachs. "Introduction and Overview: The Transition Economies of Eastern Europe." In The Transition in Eastern Europe (Restructuring). Vol. 2, edited by O. Blanchard, K. Froot, and J. Sachs, 1–18. Chicago: University of Chicago Press, 1994.