Filter Results
:
(78)
Show Results For
-
All HBS Web
(290)
- Faculty Publications (78)
Show Results For
-
All HBS Web
(290)
- Faculty Publications (78)
←
Page 4 of
78
Results
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
View Details
Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Apparel and Accessories Industry;
Auto Industry;
Fashion Industry;
Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 2008
- Chapter
Identity Negotiation Processes Amidst Diversity: Understanding the Influence of Social Identity and Status Differences
By: Jeffrey T. Polzer and Heather M. Caruso
We integrate an identity negotiation framework with research on diversity, social identity theory, and status differences. This integration reveals the distinct advantages and challenges that high and low status people face when they engage in identity negotiation...
View Details
- April 2008
- Exercise
Exercise: Customer-Operator Letter Writing
By: Frances X. Frei
The exercise involves having students write letters to an organization of their choice describing their operating experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class....
View Details
Keywords:
Customer Relationship Management;
Customer Satisfaction;
Customer Value and Value Chain;
Knowledge Sharing;
Knowledge Use and Leverage;
Performance Improvement
Frei, Frances X. "Exercise: Customer-Operator Letter Writing." Harvard Business School Exercise 608-126, April 2008.
- February 2006
- Case
Fraikin SA
By: W. Carl Kester, Vincent Marie Dessain and Monika Stachowiak
Provides an example of a so-called "whole business" securitization. In early 2004, Fraikin, France's leading industrial vehicle rental company, compares several alternatives for refinancing a large bridge loan within a year. Presents three primary options: a classic...
View Details
Keywords:
Debt Securities;
Transportation;
Renting or Rental;
Transportation Industry;
Service Industry;
France
Kester, W. Carl, Vincent Marie Dessain, and Monika Stachowiak. "Fraikin SA." Harvard Business School Case 206-090, February 2006.
- Article
What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness
By: Mark Forehand and Rohit Deshpandé
Keywords:
Advertising
Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising (winter 2001).
- March 2000
- Article
Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers
By: Y. Moon
Moon, Y. "Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers." Journal of Consumer Research 26, no. 4 (March 2000): 324–340.
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Eliciting Hidden Knowledge, Primer Ten
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Eliciting Hidden Knowledge, Primer Ten." Harvard Business School Case 599-010, December 1998. (Revised April 1999.)
- 1994
- Chapter
Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images
By: R. Higie and G. Zaltman
Higie, R., and G. Zaltman. "Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images." In Advances in Consumer Research, Volume 21, edited by C. Allen and D. R. John. Provo, UT: Association for Consumer Research, 1994.
- April 1992 (Revised June 1993)
- Case
Otis South Africa (A)
By: Michael Beer
Otis Worldwide CEO, George David, was frustrated with the slow pace of nonwhite advancement within Otis South Africa. After a few years of trying to elicit action from South African management, he decided to send a 28-year old U.S. employee to take over as the human...
View Details
Keywords:
Business Subsidiaries;
Multinational Firms and Management;
Race;
Operations;
Business Headquarters;
Performance Improvement;
Human Resources;
Cross-Cultural and Cross-Border Issues;
Industrial Products Industry;
South Africa;
United States
Beer, Michael. "Otis South Africa (A)." Harvard Business School Case 492-049, April 1992. (Revised June 1993.)
- June 1983
- Article
Elicitation of Honest Preferences for the Assignment of Individuals to Positions
By: Dutch Leonard
Leonard, Dutch. "Elicitation of Honest Preferences for the Assignment of Individuals to Positions." Journal of Political Economy 91, no. 3 (June 1983): 461–479.
- November 1976
- Article
Partial Equilibrium Approach to the Free-Rider Problem
By: Jerry R. Green, Elon Kohlberg and Jean-Jacques Laffont
Groves and others have shown that truthful answers concerning preferences for public goods can be elicited as dominant strategies if appropriate tax-subsidies rules are applied. This paper studies the statistical properties of the total revenues generated by one of the...
View Details
Keywords:
Problems and Challenges
Green, Jerry R., Elon Kohlberg, and Jean-Jacques Laffont. "Partial Equilibrium Approach to the Free-Rider Problem." Journal of Public Economics 6, no. 4 (November 1976): 375–394.
- Research Summary
Background
By: Gerald Zaltman
A major theme underlying most of Gerald Zaltman's research concerns the representation of thought. This includes how managers and customers represent their thinking to others and how they represent ideas and knowledge given to them. This theme finds expression in a...
View Details
- Research Summary
Overview
By: Natalia Rigol
My research focuses primarily on how to design, target, and deliver financial products to the poor, and, in particular, how financial inclusion can improve the socio-economic position of women. My projects have analyzed how the design and delivery of microfinance...
View Details
- Research Summary
Overview
Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details
- Forthcoming
- Article
Redistributive Allocation Mechanisms
By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers
Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents...
View Details
Akbarpour, Mohammad, Piotr Dworczak, and Scott Duke Kominers. "Redistributive Allocation Mechanisms." Journal of Political Economy (forthcoming). (Authors' names are in certified random order.)
- Forthcoming
- Article
Stereotypes and Belief Updating
By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the...
View Details
Keywords:
Beliefs;
Stereotypes;
Self-assessment;
Performance Evaluation;
Gender;
Cognition and Thinking;
Perception;
Knowledge Sharing
Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Journal of the European Economic Association (forthcoming). (Pre-published online October 30, 2023.)