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- Faculty Publications (5)
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- All HBS Web (43)
- Faculty Publications (5)
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
for female athletes around the world. Students learned how marketers are dealing with shrinking budgets and measuring the ROI of their marketing mix on the panel “A Marketer’s Reality: Building Brands on a Budget” and how to resonate on...
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- 22 Nov 2013
- News
A Passion for Film
emotion at Harvard Business School. "Going to HBS somehow emboldened me to push away from things I knew to things I didn't know," he says. D'Arbeloff says Roadside Attractions, which is poised to celebrate its tenth anniversary early next...
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- Web
Latin America - Global Activities 2021
frequently encountered other leaders who share her experience and her perspective as a woman and a mother. That’s why one particular case, “Karen Bruck: Growing Managers at MercadoLibre,” has resonated with her. The new case, written by...
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- 03 Jun 2022
- Blog Post
HiHome Sweet HiHome
correctly summed up some of the problems he saw as an agent in the real estate space for home buyers really resonated with me. That became the foundation for our relationship.” Shu wasn’t just a real estate agent – he’d grown up with one....
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- 04 Nov 2014
- First Look
First Look: November 4
Decision Processes Poker-faced Morality: Concealing Emotions Leads to Utilitarian Decision Making By: Gino, Francesca, and J.J. Lee Abstract—This paper examines how making deliberate efforts to regulate aversive affective responses...
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Sean Silverthorne
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
months” Sell the experience. A magician can be highly skilled in illusion techniques, yet may not know how to perform--or sell--the experience in a way that will resonate with an audience. In the same way, successful companies have...
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- 16 Jul 2019
- News
The Making of a Movement
let our emotions dictate our decision. We had to objectively assess whether we were the right people for that role,” David observes. And so began a conversation about the best path forward—a running dialogue that stretched from their...
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- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
touched controversial issues including gender equality and the conflicting emotions experienced both by women who work and those who stay home to raise families. Other popular stories, listed below, looked at such diverse topics as the...
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- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman Abstract—Why do incumbent firms frequently reject nonincremental...
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Dina Gerdeman
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53718 Flexing the Frame: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman Abstract—Why do...
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Sean Silverthorne
- 08 May 2019
- News
Lessons from the Ashes
resonated and for weeks and months after people would say, well thank you that your story really helped me. And there's something about talking about adversity, about failure—and this is a pretty spectacular failure on an enormous scale....
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- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman Abstract—Why do incumbent firms frequently reject non-incremental innovations?...
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Dina Gerdeman
- 17 Jun 2021
- News
Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity
way: We are starting to understand, finally, the extent of the work that women do in the home, the invisible unpaid labor, and the emotional labor. We need to take what has been unearthed in the past 15 months and use it to build for the...
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Margie Kelley
- 18 Feb 2021
- Blog Post
SIPs in 2021
to turn around Uber’s toxic culture in 2017. Gino thought Saint John’s powerful presence and resonant messages, on the value of courageous authenticity and the urgency of living life fiercely, aligned with themes in Gino’s 2018 book,...
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- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
is that literature presents us with characters we care about. We don't necessarily like them all, and in fact some of the most powerful texts present characters who generate strong emotional reactions. We are puzzled, or enraged, or...
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- 07 Apr 2021
- News
Road Work
highest pass in the Himalayas of India. And I went to go see the movie here in Santa Monica, because there was going to be a Q & A with the filmmaker and with the guru. And the film resonated deeply with me because of the aesthetics of...
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- 19 May 2022
- News
Leading to Salvation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Bob Ryan (MBA 1970) was born in Detroit, the first in his family to graduate from college. His Dad was a Chrysler factory worker whose schooling ended in fifth grade, his Mom a homemaker. But...
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- 09 May 2017
- First Look
New Research and Ideas, May 9
so as to encompass a wider range of emotionally resonate capabilities in the context of innovative change. For incumbent firms, we argue that the way the TMT cognitively thinks about, and emotionally frames, non-incremental innovation and...
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Sean Silverthorne
- 01 Mar 2004
- News
Toy Story
a brand that resonates with children and parents — and even grandparents — alike. While the company has experienced significant volatility in recent years, LEGO has maintained its position in the top five toy brands for the last twenty...
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- 01 Feb 1998
- News
Women at the Top
goals. "At one point, Linda showed a videotape of Rudi in which he said, 'If you can't use your own personal style, you'll end up in a mental hospital.' I think that phrase resonated with us all because it's a big issue for many women,"...
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Marguerite Rigoglioso and Susan Young