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All HBS Web
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- Faculty Publications (46)
- April 2017
- Article
The Effectiveness of U.S. Energy Efficiency Building Labels
By: Omar Isaac Asensio and Magali A Delmas
Information programs are promising strategies to encourage investments in energy efficiency in commercial buildings. However, the realized effectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly...
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Asensio, Omar Isaac, and Magali A Delmas. "The Effectiveness of U.S. Energy Efficiency Building Labels." Art. 17033. Nature Energy 2, no. 4 (April 2017).
- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy...
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- January 2016
- Teaching Note
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
This case examines a start-up service provider that helps clients improve the energy efficiency of their factories, warehouses, and commercial and office spaces by integrating and installing lighting, heating, and cooling technologies. The company seeks to double...
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- January 2016 (Revised October 2016)
- Case
Saudi Aramco and Corporate Venture Capital
By: Joseph B. Fuller, Matthew Rhodes-Kropf and Nathaniel Burbank
Saudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the...
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Fuller, Joseph B., Matthew Rhodes-Kropf, and Nathaniel Burbank. "Saudi Aramco and Corporate Venture Capital." Harvard Business School Case 816-068, January 2016. (Revised October 2016.)
- February 10, 2015
- Article
Nonprice incentives and Energy Conservation
By: Omar Isaac Asensio and Magali A Delmas
We investigate the effectiveness of nonprice incentives to motivate conservation behavior. We test whether tailored information about environmental and health damages produces behavior change in the residential electricity sector. In a randomized controlled trial with...
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Keywords:
Motivation and Incentives;
Energy Conservation;
Environmental Sustainability;
Pollutants;
Health Disorders;
Knowledge Dissemination;
Behavior
Asensio, Omar Isaac, and Magali A Delmas. "Nonprice incentives and Energy Conservation." Proceedings of the National Academy of Sciences 112, no. 6 (February 10, 2015): E510–E515.
- September 2014 (Revised April 2016)
- Case
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar...
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Keywords:
Marketing;
Innovation;
Product Adoption;
Technological Innovation;
Technology Adoption;
Energy Conservation;
Product Launch;
Consumer Products Industry;
North Carolina
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
- August 2013 (Revised January 2016)
- Case
Sustainability at Siemens
By: V. Kasturi Rangan, Amy C. Edmondson, Daniela Beyersdorfer and Emer Moloney
Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward.
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Keywords:
Corporate Sustainability;
Energy Efficiency;
Organizational Change and Adaptation;
Change Management;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Energy Conservation;
Environmental Sustainability;
Gender;
Electronics Industry
Rangan, V. Kasturi, Amy C. Edmondson, Daniela Beyersdorfer, and Emer Moloney. "Sustainability at Siemens." Harvard Business School Case 514-026, August 2013. (Revised January 2016.)
- Summer 2013
- Response
How Caesars Entertainment Is Betting on Sustainability: Response
One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers. This response assesses Caesars Entertainment's CodeGreen scorecard, advocates a more comprehensive environmental assessment to target...
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Keywords:
Games, Gaming, and Gambling;
Entertainment;
Energy;
Energy Conservation;
Buildings and Facilities;
Goals and Objectives;
Corporate Social Responsibility and Impact;
Performance Evaluation;
Entertainment and Recreation Industry
Toffel, Michael W. "How Caesars Entertainment Is Betting on Sustainability: Response." MIT Sloan Management Review 54, no. 4 (Summer 2013): 72–73.
- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial...
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Keywords:
Groom Energy Solutions;
Jon Guerster;
Salem, MA;
Energy Management;
Energy Efficiency Paradox;
Sustainability Management;
Manufacturing;
Cold Storage;
Commercial Real Estate;
Enterprise Smart Grid;
Carbon Accounting;
LED Lighting;
Sustainability Research;
Entrepreneurship;
Environmental Entrepreneurship;
Energy Entrepreneurship;
Energy Services;
Electricity;
Startup;
Expansion;
Growth;
Sustainability;
Business Startups;
Forecasting and Prediction;
Energy Conservation;
Revenue;
Geographic Location;
Human Resources;
Management;
Growth and Development Strategy;
Market Entry and Exit;
Operations;
Service Delivery;
Strategic Planning;
Science;
Environmental Sustainability;
Climate Change;
Society;
Social Issues;
Technology Adoption;
Energy Industry;
Energy Industry;
Energy Industry;
Energy Industry;
United States;
Boston
Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
- August 2012 (Revised September 2013)
- Case
EnerNOC: DemandSMART
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess...
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Keywords:
Production Planning;
Productivity;
Environmental Protection;
Energy;
Environment;
Business Government Relations;
Laws And Regulation;
Business Model;
Environmental Sustainability;
Innovation and Invention;
Opportunities;
Risk and Uncertainty;
Governing Rules, Regulations, and Reforms;
Supply Chain Management;
Production;
Energy Conservation;
Energy Industry
Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)
- February 2011 (Revised November 2012)
- Case
Product Development at OPOWER
By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom...
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Keywords:
Business Startups;
Customer Relationship Management;
Entrepreneurship;
Growth Management;
Product Development;
Sales;
Customization and Personalization;
Energy Conservation;
Environmental Sustainability;
Information Technology Industry;
Utilities Industry
Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
- May 2010
- Article
Modern Management: Good for the Environment or Just Hot Air?
By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
We use an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better...
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Keywords:
Energy Conservation;
Management Practices and Processes;
Performance Productivity;
Environmental Sustainability;
Pollutants;
Manufacturing Industry;
United Kingdom
Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" Economic Journal 120, no. 544 (May 2010): 551–572.
- March 2010 (Revised May 2010)
- Case
Design Creates Fortune: 2000 Tower Oaks Boulevard
By: John D. Macomber and Griffin James
A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the...
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Keywords:
Buildings and Facilities;
Cost vs Benefits;
Energy Conservation;
Construction;
Investment;
Knowledge Use and Leverage;
Leasing;
Renting or Rental;
Value Creation;
Real Estate Industry;
Maryland
Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
- November 2009 (Revised April 2010)
- Case
Rose Smart Growth Investment Fund
By: Arthur I Segel and Justin Seth Ginsburgh
The Jonathan Rose Companies must decide how to design and launch an innovative new real estate fund focused on green and transit oriented properties. JRC seeks to show through the fund that smart growth and green buildings provide superior economic returns to sprawl...
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Keywords:
Property;
Buildings and Facilities;
Transition;
Financing and Loans;
Investment Funds;
Investment;
Marketing;
Energy Conservation;
Business Strategy;
Growth and Development Strategy;
Environmental Sustainability;
Finance;
Real Estate Industry
Segel, Arthur I., and Justin Seth Ginsburgh. "Rose Smart Growth Investment Fund." Harvard Business School Case 210-033, November 2009. (Revised April 2010.)
- 2008
- Working Paper
Modern Management: Good for the Environment or Just Hot Air?
By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
We use an innovative methodology to measure management practices in over 300 manufacturing firms in the UK. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better...
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Keywords:
Energy Conservation;
Management Practices and Processes;
Performance Productivity;
Environmental Sustainability;
Pollutants;
Manufacturing Industry;
United Kingdom
Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" NBER Working Paper Series, No. 14394, October 2008.
- October 2007 (Revised March 2009)
- Case
Advanced Energy: Programs for Energy Conservation
By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in...
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Keywords:
Energy Conservation;
Public Equity;
Performance Efficiency;
Nonprofit Organizations;
Conflict and Resolution;
Energy Industry;
Energy Industry
Rangan, V. Kasturi, and Brooke Barton. "Advanced Energy: Programs for Energy Conservation." Harvard Business School Case 508-003, October 2007. (Revised March 2009.)
- September 2007 (Revised September 2008)
- Case
Buildings and Energy
By: Forest L. Reinhardt and Nazli Uludere
Presents data on opportunities to conserve energy in buildings, which account for about a third of all energy use. Encourages readers to think about the impediments to energy efficiency in the buildings sector and the ways in which entrepreneurs can profitably surmount...
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Keywords:
Buildings and Facilities;
Energy Conservation;
Construction;
Entrepreneurship;
Investment;
Innovation and Invention;
Performance Efficiency;
Environmental Sustainability;
Construction Industry
Reinhardt, Forest L., and Nazli Uludere. "Buildings and Energy." Harvard Business School Case 708-024, September 2007. (Revised September 2008.)
- February 2007 (Revised March 2007)
- Case
UBS and Climate Change--Warming Up to Global Action?
By: Felix Oberholzer-Gee, Forest L. Reinhardt and Elizabeth Raabe
Marco Suter, Executive Vice-Chairman, UBS Board of Directors, carefully studied the chart on his desk. It showed the public commitment of major financial institutions to help mitigate global warming. Evidently, UBS lagged behind its competitors. The graph was part of a...
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Keywords:
Climate Change;
Energy Conservation;
Cost vs Benefits;
Law;
Financial Institutions;
Environmental Sustainability;
Corporate Accountability;
Financial Services Industry
Oberholzer-Gee, Felix, Forest L. Reinhardt, and Elizabeth Raabe. "UBS and Climate Change--Warming Up to Global Action?" Harvard Business School Case 707-511, February 2007. (Revised March 2007.)
- April 2006 (Revised November 2021)
- Case
Endesa Chile: Raising the Ralco Dam (A)
By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation...
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Keywords:
Buildings and Facilities;
Energy Generation;
Government and Politics;
Negotiation;
Business and Community Relations;
Natural Environment;
Conflict and Resolution;
Social Issues;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Energy Industry;
Chile
McGinn, Kathleen L., Paula J. Laschober, and Dina Pradel. "Endesa Chile: Raising the Ralco Dam (A)." Harvard Business School Case 906-014, April 2006. (Revised November 2021.)
- 2003
- Article
Closing the Loop: Product Take-back Requirements and their Strategic Implications
In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging...
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Keywords:
Wastes and Waste Processing;
Energy Conservation;
Product Development;
Strategy;
Policy;
Governing Rules, Regulations, and Reforms;
Manufacturing Industry;
Asia;
Europe;
North and Central America
Toffel, Michael W. "Closing the Loop: Product Take-back Requirements and their Strategic Implications." Corporate Environmental Strategy 10, no. 9 (2003).