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- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own...
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Keywords:
Alcoholic Beverages;
Energy Drinks;
Regulation;
Entrepreneurship;
Ethics;
Marketing Communications;
Corporate Social Responsibility and Impact;
Reputation;
Communication Strategy;
Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new...
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- May 2020
- Teaching Note
Big Boom Beverages: Fight or Flight? (Brief Case)
By: Stephen A. Greyser and William Ellet
Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and...
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- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new...
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- March 2014 (Revised March 2018)
- Case
Red Bull (A)
By: Eric Van den Steen and Carin-Isabel Knoop
Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed...
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Keywords:
Judo Strategy;
Judo Economics;
Sustainable Competitive Advantage;
Imitation;
Strategy;
Competitive Strategy;
Competitive Advantage;
Market Entry and Exit;
Food and Beverage Industry;
United States
Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their...
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Keywords:
History;
Competitive Strategy;
Industry Structures;
Growth and Development Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
- June 2003
- Case
Judo in Action
Contains four short stories about small firms challenging large firms. Illustrates some of the ideas that have been termed "judo strategy." In each case, one can argue that the small firm attempts to use the large firm's size and incumbency to constrain the large firm...
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Corts, Kenneth S., and Deborah Freier. "Judo in Action." Harvard Business School Case 703-454, June 2003.
- 28 Apr 2009
- First Look
First Look: April 28, 2009
"stakeholder" view of corporate governance. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209090 Buildings and Energy Harvard Business School Case 708-024 Presents data on opportunities to...
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Keywords:
Martha Lagace
- Web
Africa - Global
Breweries. The session was inspired by Tabitha and Joseph Karanja's journey in the Kenyan alcoholic drinks industry, starting with their effort to provide low-income consumers with cheap and safe alternatives to informally brewed alcohol...
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- Profile
Tara Basu Trivedi
only gets messier), so I figured there wouldn’t be a better time than now. Coming to HBS is like Drinking from a firehose. We joke at HBS that each day is filled with so many experiences that a day feels like a week. For example, within a...
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- 07 Mar 2023
- Blog Post
Deconstructing LEGO’s Decarbonization
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new...
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- 30 Mar 2023
- Blog Post
Amager Bakke: A Look into the Future of Waste Incineration
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new...
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- 20 Jan 2023
- News
Free Spirits
available in Qatar’s World Cup stadiums. Whitworth asserts that all the new energy in the segment is great for the industry and creates novel opportunities to bring consumers in—even sometimes under his own roof. “My wife might View Details
William A. Sahlman
William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.
Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details
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- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
action.” Yakult delivers water and instant noodles to survivors They are called the “Yakult Ladies,” a team that delivers probiotic drinks manufactured by Yakult to customers’ homes. Shortly after the earthquake and tsunami destroyed...
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Keywords:
by Dina Gerdeman
- Web
Curriculum - Business & Environment
Green Revolution “A Win for the Planet”? The Return of Lula Finance I Project Helios: Harvesting the Sun Key concepts: Return on Investment, Financial Management, Financial Planning, Solar Energy Aware of the impact that modern society...
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- Web
Policy Drivers for Environmental Justice: What Businesses Need to Know - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment Initiative Careers...
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- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
It assessed the risk of pandemics at 11 percent, below both a global energy shortage (19 percent) and labor shortages (17 percent). The restaurant leaders were asked, given this risk likelihood, should restaurants have been better...
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- 01 Mar 2024
- News
In Harmony
a great rapport with officials in the Korean government and at the same time was able to harness the full energies of Salomon to make sure the deal did not go wrong.” In August 2001, Korea would repay the IMF in full. “I had never felt...
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