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All HBS Web
(850)
- People (6)
- News (178)
- Research (497)
- Events (1)
- Multimedia (4)
- Faculty Publications (330)
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
marketers think of the customer experience like a play in three acts—pre-purchase, purchase, and post-purchase. However, research by De Freitas and fellow researchers looked more holistically at the customer journey and found that most...
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- Web
Capital IQ | Baker Library | Bloomberg Center | Harvard Business School
set up Capital IQ Excel Plug In for SSO 26 88448 Add My Librarian Item Capital IQ Excel Plug In installation instructions for Windows (PDF, 185.9 kB) Instructions to set up Capital IQ Excel Plug In for SSO Alphas & Betas Biotechnology Business & the Environment...
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- Web
MBA Voices
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
as environmental challenges evolved, Swedish universities assumed leadership in creating environmental knowledge, while conventional management consultancies entered the market of environmental management. Download working paper:...
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Keywords:
Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
in expectation. We also show that by offering both CPC and CPA, an ad platform can weakly increase its revenues compared to offering either alternative alone. Download the paper: http://www.hbs.edu/research/pdf/09-074.pdf Competition and Resource Sensitivity in...
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Martha Lagace
Geoffrey G. Jones
Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000...
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by Sean Silverthorne
- January 2005 (Revised August 2005)
- Case
Apple Computer, 2005
By: David B. Yoffie and Barbara Mack
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be...
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Keywords:
Technological Innovation;
Innovation Strategy;
Information Infrastructure;
Brands and Branding;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Yoffie, David B., and Barbara Mack. "Apple Computer, 2005." Harvard Business School Case 705-469, January 2005. (Revised August 2005.)
- September 2003 (Revised September 2004)
- Case
Grafica, Inc.: Winning the New Jersey Lottery (A)
Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating whether to...
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Keywords:
Marketing Strategy;
Decision Making;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
New Jersey
McGovern, Gail J. "Grafica, Inc.: Winning the New Jersey Lottery (A)." Harvard Business School Case 504-040, September 2003. (Revised September 2004.)
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
something new and different is worthless." Ron Kurtz noted that (customers) "are better at reacting to things and defining their 'problems' that they would like to see resolved or alleviated." Some commented on the limits of formalized View Details
- 04 Dec 2007
- Working Paper Summaries
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
- January 2009 (Revised January 2010)
- Case
Responding to the Wii?
By: Andrei Hagiu and Hanna Halaburda
After years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment...
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Keywords:
Games, Gaming, and Gambling;
Two-Sided Platforms;
Industry Structures;
Competitive Strategy;
Electronics Industry;
Video Game Industry
Hagiu, Andrei, and Hanna Halaburda. "Responding to the Wii?" Harvard Business School Case 709-448, January 2009. (Revised January 2010.)
- May 2017
- Supplement
Betfair (D)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty.
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Keywords:
Betfair;
Exchange;
Betting;
Leisure Industry;
Laws and Statutes;
Business Model;
Entertainment and Recreation Industry;
Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (D)." Harvard Business School Supplement 717-519, May 2017.
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The...
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Statista | Baker Library | Bloomberg Center | Harvard Business School
Item About this Database A searchable database of statistics, studies, dossiers, infographics and more. Provides access to quantitative facts by market sector, encompassing agriculture, finance, and politics, to name a few. Statista is a...
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- August 2022 (Revised March 2023)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...
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Keywords:
Pricing;
Television Industry;
Price;
Marketing Strategy;
Digital Platforms;
Customer Value and Value Chain;
Competitive Strategy;
Customer Satisfaction;
Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
- February 2024
- Teaching Note
Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)
By: Mark Egan
Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s...
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- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
in loot boxes and protect consumers, the authors suggest. The work resonates beyond entertainment to offer insights for the many industries facing regulatory pressures and weighing business models that broadly work, but that trigger...
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- Web
Refinitiv Workspace | Baker Library | Bloomberg Center | Harvard Business School
users: Chrome browser required. Access on computers RR3-RR10. Related Resources Alphas & Betas Biotechnology Business & the Environment Company Filings and Annual Reports Emerging Markets Entertainment &...
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