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All HBS Web
(3,255)
- People (5)
- News (650)
- Research (2,068)
- Events (12)
- Multimedia (10)
- Faculty Publications (1,205)
- February 2017
- Teaching Note
Oversight Systems
By: Frank Cespedes
This Teaching Note accompanies the case, set in May 2016, which discusses sales strategy and channel partnerships at Oversight Systems, an early stage software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational...
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- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277.
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- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
frustration and futility. The purpose of this course is to demystify sales and help you understand how to sell products and services within View Details
- February 2019 (Revised July 2019)
- Case
Sales Force Management at Nobel Ilac
By: Doug J. Chung and Gamze Yucaoglu
Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales...
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Keywords:
Sales Strategy;
Compensation;
Employee Retention;
Recruiting;
Pharmaceuticals;
Salesforce Management;
Strategy;
Organizational Design;
Human Resources;
Compensation and Benefits;
Employees;
Retention;
Recruitment;
Pharmaceutical Industry;
Turkey
Chung, Doug J., and Gamze Yucaoglu. "Sales Force Management at Nobel Ilac." Harvard Business School Case 519-067, February 2019. (Revised July 2019.)
- March 8, 2008
- Comment
Marketing Your Way Through a Recession
By: John A. Quelch
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy.
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Keywords:
Marketing;
Recession;
Products And Sales;
Core Values;
Fluctuation;
Volatility;
Economic Growth;
Economic Slowdown and Stagnation;
Growth and Development;
Marketing Strategy;
Product Marketing;
Risk and Uncertainty;
Salesforce Management;
Asia;
Europe;
Latin America;
North and Central America
Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
- 2002
- Case
Creating the Customer-Centric Team: Coordinating Sales and Marketing
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
- 05 Dec 2023
- News
What Founders Get Wrong about Sales and Marketing
- 2022
- Working Paper
When the Journey—And Not Just the Destination—Matters: How Internationalization Shapes Entrepreneurial Experimentation
By: Nataliya Langburd Wright and Laura Huang
Internationalization—gaining exposure to cross-border markets—is often the result of an entrepreneur’s experimentation and strategy around their core business. Scholars have shown how entrepreneurs develop products or services, and after achieving some traction, turn...
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- Article
Channel Integration, Sales Dispersion, and Inventory Management
By: Santiago Gallino, Antonio Moreno and Ioannis Stamatopoulos
We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a...
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Keywords:
Retail Operations;
Online Retail;
Channel Integration;
Sales Dispersion;
Long Tail;
Empirical Operations;
Inventory Management;
Omnichannel Retail;
Marketing Channels;
Integration;
Sales;
Logistics;
Operations;
Management;
Retail Industry
Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos. "Channel Integration, Sales Dispersion, and Inventory Management." Management Science 63, no. 9 (September 2017): 2813–2831.
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...
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Keywords:
Forecasting and Prediction;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- March 7, 2024
- Article
Integrating Digital Tools into Every Stage of Your Sales Strategy
By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that...
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Keywords:
Sales Management;
Digital Tools;
Sales;
Marketing Channels;
Technology Adoption;
Brands and Branding
Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
- January 1995
- Background Note
The Mid-Sized Company President's Role in Marketing and Sales
Shapiro, Benson P. "The Mid-Sized Company President's Role in Marketing and Sales." Harvard Business School Background Note 595-056, January 1995.
- 12 Apr 2023
- News
Using AI to Adjust Your Marketing and Sales in a Volatile World
- 06 Dec 2021
- News
Action Plan: Whole Sale
behaviors,” he says. “More so than previous generations, they are influencing their parents’ and their grandparents’ decisions on what to buy and the brands and retailers they...
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- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management (Teaching Note)
By: Doug J. Chung and Das Narayandas
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management (Teaching Note)." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8216, 2014.
- September 2016
- Supplement
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark N. Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two...
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- September 2014
- Teaching Note
Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture
By: Joan Farre-Mensa
The Entrepreneurial Finance Lab (EFL) is a financial technology start-up that has developed a new tool that uses psychometric tests to aid banks in developing markets with credit scoring of business loan applicants. EFL's ultimate goal is to solve the financing gap...
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- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the...
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- Web
Entrepreneurial Sales 102: Building, Managing, and Scaling the First Sales Team as a Founder, Investor, or Advisor - Course Catalog
HBS Course Catalog Entrepreneurial Sales 102: Building, Managing, and Scaling the First Sales Team as a Founder, Investor, or Advisor Course...
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- Program
Aligning Strategy and Sales
Summary A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its View Details