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Show Results For
-
All HBS Web
(3,245)
- People (5)
- News (652)
- Research (2,072)
- Events (12)
- Multimedia (10)
- Faculty Publications (1,202)
- November 2006
- Exercise
Sell Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales...
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Keywords:
Marketing;
Sales;
Product;
Service Operations;
Interpersonal Communication;
Personal Development and Career
Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
- November 2010
- Supplement
Dow's Bid for Rohm and Haas (CW)
By: Benjamin C. Esty
Spreadsheet Supplement for 211020.
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- June 1989 (Revised November 1991)
- Supplement
Ingersoll-Rand (B): Managing Multiple Channels--1986
Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share.
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Keywords:
Salesforce Management;
Supply and Industry;
Management Teams;
Industrial Products Industry
Rangan, V. Kasturi. "Ingersoll-Rand (B): Managing Multiple Channels--1986." Harvard Business School Supplement 589-122, June 1989. (Revised November 1991.)
- 29 Mar 2008
- Research & Ideas
Creativity, Entrepreneurship, and Organizations of the Future
entrepreneurial and more creative, if they are to succeed. What is changing in the current business environment? Increased competition means that businesses have to be on their (figurative) toes in order to...
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Keywords:
by Teresa M. Amabile & Mukti Khaire
- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a...
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Shikhar Ghosh
Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
workplace. Across six studies, we found convergent evidence that emotional acknowledgment led to greater perceptions of costliness, and in turn, to higher evaluations of trust.” Working Papers Deregulation, View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
calculated risks, minimize failure, and much more. Entrepreneurial Impact: The Force That Moves the World (Impacto emprendedor: La fuerza que mueve al mundo) by Jorge Herrera Ronco (MBA 1994) (Ediciones UC)...
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- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI....
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Keywords:
Change Management;
Marketing Strategy;
Product Launch;
Product Development;
Groups and Teams;
Sales;
Opportunities;
Competitive Strategy
Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
- September 2018
- Case
OYO: Creating Effective Spaces
By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo
Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed...
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Keywords:
Technology;
Accomodation;
App Development;
Operations And Processes;
Innovation;
Strategy;
Change Management;
Entrepreneurship;
Information Technology;
Research;
Marketing;
Operations;
Innovation Strategy;
Sales;
Accommodations Industry;
India;
South Asia
Narayandas, Das, Sunil Gupta, Rachna Tahilyani, and Mahima Rao-Kachroo. "OYO: Creating Effective Spaces." Harvard Business School Case 519-023, September 2018.
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
detect and reduce the impact of these classic sabotage tactics so as to improve productivity, spur creativity, and engender better collegial relationships. Entrepreneurial...
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- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
struggles of entrepreneurial pioneers rarely proved profitable, for they were forced to compete with conventional businesses that ignored negative environmental externalities and were often subsidized by...
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- December 2016 (Revised December 2018)
- Case
From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem
By: Elie Ofek and Margot Eiran
In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “startup nation.” Despite the economic miracle the country had wrought since its founding, he...
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Keywords:
Israel;
Israeli Start-up Nation;
Innovation Economy;
Entrepreneurial Mindset;
Scaling-up;
Unicorns;
Innovation Clusters;
High-tech;
Innovation Management;
Multinational Corporation R&D Centers;
Social Equality;
Two-tier Economy;
Liberalizing An Economy;
Foreign Investment;
Military Service;
Quality Of Human Capital;
Socioeconomic Gaps;
Labor Force Participation;
Government Initiatives;
Innovation and Management;
Entrepreneurship;
Venture Capital;
Business Startups;
Government and Politics;
Economy;
Equality and Inequality;
Education;
Resource Allocation;
Globalization;
Israel
Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem." Harvard Business School Case 517-066, December 2016. (Revised December 2018.)
- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle...
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Keywords:
Business Startups;
Decisions;
Revenue;
Marketing Strategy;
Product Launch;
Sales;
Opportunities;
Information Technology;
Technology Industry
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
- June 2011 (Revised May 2012)
- Case
L'Oréal: Global Brand, Local Knowledge
By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic...
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Keywords:
Globalization;
Brands and Branding;
Marketing Communications;
Change Management;
Sales;
Emerging Markets;
Segmentation;
Innovation and Invention;
Beauty and Cosmetics Industry;
France;
United States
Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
is new and there's no way I could execute without my first year at HBS. From go-to-market planning in Marketing to understanding how VCs and term sheets work in The View Details
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align...
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Keywords:
Business Cycles;
Developing Countries and Economies;
Management Teams;
Leadership;
Balanced Scorecard;
Strategic Planning;
Balance and Stability;
Motivation and Incentives;
Communication Strategy;
Competitive Advantage;
Auto Industry;
Brazil;
Germany
Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
- February 2008 (Revised April 2008)
- Case
Avaya (A)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the...
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Keywords:
Marketing;
Demand and Consumers;
Performance Improvement;
Relationships;
Sales;
Cooperation
Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Harvard Business School Case 518-002 NatureSweet This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and View Details
Keywords:
Sean Silverthorne