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All HBS Web
(21,708)
- Faculty Publications (9,040)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Exxon Chemical
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Exxon Chemical." Harvard Business School Case 385-205, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: French Companies and the French Government
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Keywords:
Restructuring;
Corporate Strategy;
Business and Government Relations;
Energy Industry;
Chemical Industry;
France
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: French Companies and the French Government." Harvard Business School Case 385-209, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Hoechst A.G.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Hoechst A.G." Harvard Business School Case 385-202, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Imperial Chemical Industries, P.L.C.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Imperial Chemical Industries, P.L.C." Harvard Business School Case 385-203, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Industry Groups and the European Commission
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Keywords:
Restructuring;
Corporate Strategy;
Business and Government Relations;
Energy Industry;
Chemical Industry;
Europe
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Industry Groups and the European Commission." Harvard Business School Case 385-210, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Regional Data
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Regional Data." Harvard Business School Case 385-217, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Royal Dutch/Shell Group
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: Royal Dutch/Shell Group." Harvard Business School Case 385-206, November 1984. (Revised March 1985.)
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: The Dow Chemical Co.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
Aguilar, Francis, Joseph L. Bower, and Benjamin Gomes-Casseres. "Restructuring European Petrochemicals: The Dow Chemical Co." Harvard Business School Case 385-207, November 1984. (Revised March 1985.)
- November 1984
- Background Note
Encouraging Innovation and Entrepreneurship
By: Richard R. Ellsworth and Joseph L. Badaracco Jr.
Keywords:
Innovation Leadership
Ellsworth, Richard R., and Joseph L. Badaracco Jr. "Encouraging Innovation and Entrepreneurship." Harvard Business School Background Note 385-197, November 1984.
- October 1984
- Background Note
Developing and Communicating Strategy Goals
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Developing and Communicating Strategy Goals." Harvard Business School Background Note 385-164, October 1984.
- September 1984 (Revised December 1992)
- Case
Federated Industries (A)
By: Robert J. Dolan
The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market.
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Keywords:
Supply and Industry;
Market Entry and Exit;
Price;
Goods and Commodities;
Competition;
Consumer Products Industry;
United States
Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.)
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104).
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- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that...
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Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.
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Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with...
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Keywords:
Logistics;
Brands and Branding;
Networks;
Production;
Marketing Strategy;
Globalization;
Apparel and Accessories Industry;
United States;
Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
- August 1984 (Revised October 1992)
- Background Note
Marketing Implementation
By: John A. Quelch
Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation.
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Keywords:
Marketing Strategy
Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)