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All HBS Web
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- Research (5)
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- Research Summary
Mobile web advertising: maximum entropy banner allocation
The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details
- 2021
- Article
Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services
By: Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain and Yunhan Xu
This paper analyzes the extent to which the Internet’s global domain name resolution (DNS) system has preserved its distributed resilience given the rise of cloud-based hosting and infrastructure. We explore trends in the concentration of the DNS space since at least...
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Keywords:
Domain Name System;
Resilience;
Entropy;
Internet and the Web;
Infrastructure;
Performance Effectiveness;
Safety;
Cybersecurity
Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain, and Yunhan Xu. "Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services." Journal of Quantitative Description: Digital Media 1 (2021).
- 21 Aug 2019
- Research & Ideas
What Machine Learning Teaches Us about CEO Leadership Style
gave each one a name. Those who used positive language and a range of facial expressions, for example, were deemed Excitable. Those who showed anger, contempt, and disgust but also a fair amount of neutral expressions were labeled Stern. CEOs with high topic View Details
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by Michael Blanding
- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
Physicists tell us entropy is the natural state of the world, and that law seems especially true in today's multidivisional company. "When you create organizational subunits of any form, they'll have a tendency to focus internally on...
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by Michael Blanding
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
ephemeral state of entropy we live in, called Digital." We're left with impression that changes in leadership required for success in the fast-moving information economy will be achieved with limited discomfort. And yet we are...
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by James Heskett