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- News (8)
- Research (24)
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- July 2013
- Case
Novozymes: Establishing the Cellulosic Ethanol Value Chain
By: Willy Shih and Sen Chai
As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details
Keywords:
System Complexity;
Industrial Enzymes;
Ethanol;
Collulosic Ethanol;
Fermentation;
Genomics;
Genetic Engineering;
Value Chain;
Assembling Value Chain;
Energy Sources;
Renewable Energy;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Management;
Growth and Development Strategy;
Industry Growth;
Production;
Research;
Research and Development;
Science;
Genetics;
Natural Environment;
Environmental Sustainability;
Science-Based Business;
Business Strategy;
Commercialization;
Vertical Integration;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Energy Industry;
Denmark;
United States
Shih, Willy, and Sen Chai. "Novozymes: Establishing the Cellulosic Ethanol Value Chain." Harvard Business School Case 614-001, July 2013.
- November 2010 (Revised December 2010)
- Case
Mid-Missouri Energy: Ethanol from Corn
By: Forest L. Reinhardt, Noel Michele Holbrook, James Weber and Karla Sartor
Mid-Missouri Energy (MME) is a farmer-owned cooperative that produces ethanol from corn. The cooperative has performed well in comparison to other producers, but margins in the industry had declined as industry production levels neared market demand limits. MME farmers...
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Keywords:
Agribusiness;
Renewable Energy;
Governing Rules, Regulations, and Reforms;
Policy;
Growth and Development Strategy;
Cooperative Ownership;
Business and Government Relations;
Agriculture and Agribusiness Industry;
United States
Reinhardt, Forest L., Noel Michele Holbrook, James Weber, and Karla Sartor. "Mid-Missouri Energy: Ethanol from Corn." Harvard Business School Case 711-004, November 2010. (Revised December 2010.)
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
Reinhardt, with Senior Researcher James Weber and Agribusiness Program Director Mary Shelman (HBS MBA '87), examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of...
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- 30 Jan 2024
- Cold Call Podcast
Can Second-Generation Ethanol Production Help Decarbonize the World?
- October 1987 (Revised November 1987)
- Case
Gruppo Ferruzzi: Economics, Politics and Ethanol
By: Ray A. Goldberg
Keywords:
Agriculture and Agribusiness Industry
Goldberg, Ray A. "Gruppo Ferruzzi: Economics, Politics and Ethanol." Harvard Business School Case 588-002, October 1987. (Revised November 1987.)
- 2009
- Other Unpublished Work
When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry
By: Santiago Mingo and Tarun Khanna
What is the impact of a state-led industrial policy program on entrepreneurial activity, industry evolution, and firm competitiveness? How and when is industrial policy an effective tool to spur the development of an emerging industry? To address these questions, we...
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- 30 Jan 2024
- News
Can Second-Generation Ethanol Production Help Decarbonize the World?
- Research Summary
1. When Does Industrial Policy Work? Evidence from the Brazilian Ethanol Fuel Industry
Joint work with Tarun Khanna (Strategy Unit, Harvard Business School).
Abstract: What is the impact of a state-led industrial policy program on entrepreneurial activity, industry...
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- December 2023
- Case
Raízen: Helping to Decarbonize the World?
By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to...
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- October 2009 (Revised October 2010)
- Case
Cosan: Thinking Outside the Barrel
By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho
The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer...
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Keywords:
Renewable Energy;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Industry Structures;
Business and Government Relations;
Business Strategy;
Vertical Integration;
Agriculture and Agribusiness Industry;
Energy Industry;
Brazil
Reinhardt, Forest L., Noel Maurer, and Ricardo Reisen de Pinho. "Cosan: Thinking Outside the Barrel." Harvard Business School Case 710-017, October 2009. (Revised October 2010.)
- February 2009
- Article
GHG Trading Framework for the U.S. Biofuels Sector
By: Subbu Kumarappan and Satish V. Joshi
Substitution of petroleum fuels with biofuels such as ethanol and biodiesel has been shown to reduce greenhouse gas (GHG) emissions. These GHG reductions can be traded in the emerging carbon markets, and methodologies for quantifying and trading are still being...
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Keywords:
Climate Change;
Environmental Sustainability;
Energy Sources;
Energy Industry;
United States
Kumarappan, Subbu, and Satish V. Joshi. "GHG Trading Framework for the U.S. Biofuels Sector." Transition to a Bioeconomy: Environmental and Rural Development Impacts (February 2009), 78–95.
- January 2008 (Revised February 2008)
- Case
South Dakota Wheat Growers
By: David E. Bell and Mary L. Shelman
As a farmer-owned cooperative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. For almost 80 years, the...
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Keywords:
Cooperative Ownership;
Plant-Based Agribusiness;
Production;
Rail Transportation;
Marketing Strategy;
Expansion;
Economic Growth;
Global Strategy;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
South Dakota
Bell, David E., and Mary L. Shelman. "South Dakota Wheat Growers." Harvard Business School Case 508-034, January 2008. (Revised February 2008.)
- December 2007 (Revised March 2013)
- Case
Queensland Sugar Limited
By: David E. Bell and Mary L. Shelman
Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers...
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Keywords:
Plant-Based Agribusiness;
Goods and Commodities;
Trade;
Governing Rules, Regulations, and Reforms;
Competition;
Marketing Strategy;
Supply Chain;
Network Effects;
Supply and Industry;
Agriculture and Agribusiness Industry;
Australia
Bell, David E., and Mary L. Shelman. "Queensland Sugar Limited." Harvard Business School Case 508-038, December 2007. (Revised March 2013.)
- January 2020 (Revised April 2020)
- Case
Rumo: Infrastructure for a Healthier Economy
By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred
Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Customer Relationship Management;
Growth and Development Strategy;
Logistics;
Rail Transportation;
Value Creation;
Rail Industry;
Transportation Industry;
Agriculture and Agribusiness Industry;
Latin America;
Brazil
Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
Can financial incentives turn innovation into a chore? A study of GitHub's efforts to sponsor software coders by Maria Roche and colleagues explores the interplay between motivation and creativity. 30 Jan 2024 Cold Call Podcast Can Second-Generation View Details
- Web
Business & Environment
features an episode of HBR’s Cold Call podcast featuring a discussion on ethanol, a biofuel with a complex history and an uncertain future. Host Brian Kenny is joined by Professor Gunnar Trumbull and Paula Kovarsky from Raízen. As Brazil's top producer of sugar and...
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- Web
Business, Government & the International Economy - Faculty & Research
largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20...
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- Web
Faculty & Research - Business & Environment
electricity generator, ReNew, faced a dilemma: it traded on the Nasdaq in New York, but saw huge opportunity in the Indian market. In response, CEO Sumant Sinha... 30 Jan 2024 Cold Call Podcast Can Second-Generation Ethanol Production...
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- Web
Podcast - Business & Environment
joined by Professor Gunnar Trumbull and Paula Kovarsky from Raízen. As Brazil's top producer of sugar and ethanol and the world's premier ethanol trader, Raízen is at the forefront of biofuel innovation. The...
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- 20 Jan 2023
- News
Free Spirits
reduces the ethanol until the preferred level of alcohol remains, and finally that product is reconditioned with carbonation. These techniques were repopularized during Prohibition, when 0.5 percent alcohol by volume (ABV) became the...
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