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Show Results For
-
All HBS Web
(8,788)
- People (24)
- News (2,517)
- Research (5,624)
- Events (9)
- Multimedia (284)
- Faculty Publications (4,069)
- August 2012 (Revised January 2013)
- Case
Public Health Insurance Exchanges: The Massachusetts Experience
By: Regina Herzlinger and Jordan Bazinsky
The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network...
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- 2021
- Working Paper
Salience
By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer
We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their...
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Keywords:
Salience;
Economic Behavior;
Bottom Up Attention;
Microeconomics;
Decision Making;
Behavior
Bordalo, Pedro, Nicola Gennaioli, and Andrei Shleifer. "Salience." NBER Working Paper Series, No. 29274, September 2021.
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to...
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- August 2007
- Column
Pitch Your Offer—and Close the Deal
By: Deepak Malhotra and Max H. Bazerman
The article offers several strategies on how to be a good negotiator and decision maker for business developments. The strategies that are presented were an extract from the book Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the...
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Malhotra, Deepak, and Max H. Bazerman. "Pitch Your Offer—and Close the Deal." Negotiation 10, no. 8 (August 2007).
- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often View Details
Keywords:
Sean Silverthorne
- 19 Mar 2021
- Blog Post
Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities
lives – and yet it can be hard in the moment to see the big picture. To see that the small decisions we make every day are in fact the stepping stones and the dots that connect to shape and frame how we’ll...
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- Program
Strategy for Health Care Delivery—Virtual
working with accomplished health care executives from various backgrounds, sectors, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career View Details
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the...
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Keywords:
New Product Development;
Demand Forecasting;
Product Adoption;
Innovation Diffusion;
Product Development;
Demand and Consumers;
Forecasting and Prediction;
Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- May 2022
- Case
What's Next
By: Richard S. Ruback and Royce Yudkoff
Is there a typical long-term career path for people who become entrepreneurs through acquisition? What choices do searchers and investors make subsequent to their first search? The former searchers profiled here identified five common longer-term career paths and...
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Keywords:
Personal Development and Career;
Entrepreneurship;
Investment Portfolio;
Decision Making;
Financial Services Industry
Ruback, Richard S., and Royce Yudkoff. "What's Next." Harvard Business School Multimedia/Video Case 222-709, May 2022.
- December 2020
- Case
Tokio Marine Group (A)
By: David J. Collis, Nobuo Sato and Akiko Kanno
Tokio Marine, Japan's leading insurance company, has spent nearly two decades building a global footprint in different insurance businesses around the world. As the company becomes majority non-domestic it has to make a choice of what organisation structure to adopt to...
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Keywords:
Organisational Design;
Culture;
Values;
Global Strategy;
Organizational Structure;
Organizational Culture;
Values and Beliefs;
Insurance Industry;
Japan
Collis, David J., Nobuo Sato, and Akiko Kanno. "Tokio Marine Group (A)." Harvard Business School Case 721-417, December 2020.
- November 2007
- Supplement
Differences at Work: Allie (B)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Allie (B) HBS Case No. 9-408-055 Allie and her colleague initially refuse to go but when her boss makes a scene they reluctantly agree to accompany him to the beach despite his inappropriate behavior. Later back at company headquarters they tell...
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Allie (B)." Harvard Business School Supplement 408-055, November 2007.
- Web
General Management - Faculty & Research
General Management Overview Faculty Curriculum Awards & Honors Doctoral Students May 2024 Case Emma Bloomberg and Murmuration By: Gerald Chertavian and Courtney Han May 9, 2024 Article How to Build a Life: What You Need to Know About View Details
- May 1998
- Teaching Note
Development Relationships TN
By: David A. Thomas and Emily Heaphy
The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The...
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- 23 Nov 2021
- Book
What It Takes to Build an Organizational Culture That Wins
produce desired behaviors. That slows down decision making and execution. Employees (and, as we will see) customers are loyal only to a point. This is a culture designed to support one strategy. It may be a...
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Keywords:
by Avery Forman
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals...
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Keywords:
Sean Silverthorne
- 05 May 2017
- News
Harvard Business School Professor David A. Garvin Dies at 64
- Web
Students on the Job Market - Doctoral
leading to a family of methods that we call CLOSE. We establish that (i) CLOSE is rate-optimal for squared error Bayes regret, (ii) squared error regret control is sufficient for an important class of economic decision problems, and (iii)...
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- Web
Campus & Culture | About
teaching of ethics here is explicit, not implicit, and our community values of mutual respect, honesty and integrity, and personal accountability support the HBS learning environment and are at the heart of a School-wide aspiration: to...
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- 01 Mar 2023
- News
How Much Does 'Deep Purpose' Matter to the Bottom Line?
- 15 Sep 2021
- Research & Ideas
Don't Bring Me Down: Probing Why People Tune Out Bad News
appear to be related to excuse-driven motives. A new study confirms that individuals often avoid information to make themselves feel better about the decisions they make. But the results also suggest that a...
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Keywords:
by Kristen Senz