Filter Results
:
(1,219)
Show Results For
- All HBS Web (1,219)
- Faculty Publications (161)
Show Results For
- All HBS Web (1,219)
- Faculty Publications (161)
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
View Details
Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates in a thoughtful and meaningful way. You’ve leveraged various...
View Details
- Web
Lessons from History - Creating Emerging Markets
Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging Markets project (CEM), in collaboration with the HBS India...
View Details
- 16 Jun 2009
- Research Event
Business Summit: The Future of Market Capitalism
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Moderator: Michael Porter, HBS faculty...
View Details
Keywords:
Re: Michael E. Porter
- Web
Online Digital Marketing Strategy Course | HBS Online
Introduction to Digital Marketing Strategy Digital Marketing Strategy $1,750 Next 6-week session starts May 29th Apply Develop digital marketing strategies that reach and...
View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of...
View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the View Details
- 29 May 2009
- Research Event
Business Summit: Introduction to the Future of Market Capitalism
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speaker: Joseph L. Bower, HBS faculty...
View Details
Keywords:
Re: Joseph L. Bower
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
heard that ad. “If you’re just tacking your brand onto a current event that has no relationship to your brand or consumer, it’s dangerous” Now, marketing is much less manageable, with consumers taking charge...
View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
KFC pulled the sandwich off the menu across most of Canada. This move may seem strange in an industry where a pivotal goal—in the words of Coca-Cola's long-standing mantra—is to be "within an arm's reach of desire." According to KFC Canada's chief View Details
Keywords:
Re: Michael I. Norton
- Web
Using Oral History in Research - Creating Emerging Markets
Conferences Using Oral History in Research DEC 15th (9am - 12pm) EST The Creating Emerging Markets (CEM) project has been conducting in-depth interviews with top business leaders in emerging markets since...
View Details
- 12 Jun 2009
- Research Event
Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speaker: Lawrence H. Summers, Director of the...
View Details
- March 2005
- Article
Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage
By: Robin Greenwood
I develop a framework to analyze demand curves for multiple risky securities at extended horizons in a setting with limits-to-arbitrage. Following an unexpected change in uninformed investor demand for several assets, I predict returns of each security to be...
View Details
Keywords:
Limits To Arbitrage;
Event Studies;
Demand Curves;
Portfolio Choice;
Framework;
Demand and Consumers;
Change;
Risk and Uncertainty;
Debt Securities;
Forecasting and Prediction;
Stocks;
Assets;
Investment Portfolio;
System Shocks;
Price;
Japan
Greenwood, Robin. "Short- and Long-term Demand Curves for Stocks: Theory and Evidence on the Dynamics of Arbitrage." Journal of Financial Economics 75, no. 3 (March 2005): 607–649.
- Web
African American Student Union Spotlight on Emerging Markets - MBA
East and North Africa South America United States 18 Apr 2024 African American Student Union Spotlight on Emerging Markets AASU Author MBA Students tag Diverse Perspectives Student Profile The HBS African American Student Union (AASU)...
View Details
- Web
Capturing Contemporary Latin American Business History - Creating Emerging Markets
Conferences Capturing Contemporary Latin American Business History – Oral History & Digital Resources The Capturing Contemporary Latin American Business History: Oral History and Digital Resources conference was held in Santiago, Chile, on July 15, 2016. The full-day...
View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
houses and art dealers. “From a business school point of view, there's a contradiction where the art market seems illogical or strange because it turns on its head some of the rules of competition” "One of the things people try to do...
View Details
- 30 Jun 2009
- Research Event
Business Summit: The Role of Business Leaders in Sustaining Market Capitalism
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Moderators: Joseph L. Bower, HBS facultyDavid...
View Details
Keywords:
Re: Multiple Faculty
- November 2014 (Revised February 2016)
- Case
DoubleDutch
By: Frank V. Cespedes and Matthew G. Preble
Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that...
View Details
Keywords:
Sales Management;
Selling;
Marketing Management;
Strategy Implementation;
Business Marketing;
Sales Force Management;
Salesforce Management;
Marketing;
Sales;
Marketing Strategy;
Strategy;
Entrepreneurship;
Business Startups;
Technology Industry;
United States;
Europe;
Asia
Cespedes, Frank V., and Matthew G. Preble. "DoubleDutch." Harvard Business School Case 815-044, November 2014. (Revised February 2016.)
- 25 Apr 2014
- Research & Ideas
To Pay or Not to Pay: Argentina and the International Debt Market
fight for the long haul. The legal battle will culminate in the United States Supreme Court, with a ruling expected in June. Not Setting Precedent While most observers remain focused on the outcome of the Argentina case, the bigger question is what impact the case will...
View Details
Keywords:
by Laura Alfaro
- Web
The Business History of India & South Asia - Creating Emerging Markets
1990s. The conference highlighted new sources available for research, especially digital resources. At the core of the event was Harvard Business School’s Creating Emerging Markets project, which has...
View Details