Filter Results
:
(11,382)
Show Results For
-
All HBS Web
(11,382)
- People (96)
- News (3,845)
- Research (4,153)
- Events (64)
- Multimedia (219)
- Faculty Publications (2,560)
Show Results For
-
All HBS Web
(11,382)
- People (96)
- News (3,845)
- Research (4,153)
- Events (64)
- Multimedia (219)
- Faculty Publications (2,560)
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level,...
View Details
Keywords:
by Martha Lagace
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
The path to becoming the very best leader—or the very best anything, really—is to become “the greatest CEO in the world of yourself, incorporated,” says Harvard Business School professor Arthur Brooks. Understanding your emotions, and how...
View Details
Keywords:
by Avery Forman
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
focus. The theory includes many realistic elements such as salespeople’s multi-dimensional effort, heterogeneity in ability, product focus, and forward-looking behavior. We test our theory through a field View Details
Keywords:
Dina Gerdeman
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
beyond addressing the immediate need for shelters and adopt a more holistic development plan? How should they acquire technical expertise and organize themselves to...
View Details
Keywords:
by Sean Silverthorne
- Forthcoming
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety...
View Details
Keywords:
Autonomy;
Chatbots;
New Technology;
Brand Crises;
Mental Health;
Large Language Model;
AI and Machine Learning;
Behavior;
Well-being;
Technological Innovation;
Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology (forthcoming). (Pre-published online October 26, 2023.)
- Article
Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai
By: Ramya Ramanath and Alnoor Ebrahim
Relationships between nongovernmental organizations (NGOs) and government agencies have been variously described in the nonprofit literature as cooperative, complementary, adversarial, confrontational, or even co-optive. But how do NGO-government relationships emerge...
View Details
Keywords:
Cooperative Ownership;
Housing;
Corporate Strategy;
Business and Government Relations;
Organizational Change and Adaptation;
Nonprofit Organizations;
Change Management;
Business Strategy;
Growth and Development;
Non-Governmental Organizations;
Accommodations Industry;
Mumbai
Ramanath, Ramya, and Alnoor Ebrahim. "Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai." Nonprofit Management & Leadership 21, no. 1 (Fall 2010): 21–42.
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
View Details
Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 27 Oct 2020
- Research & Ideas
Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?
at the Wharton School of the University of Pennsylvania. He teamed with Wharton Professor Katherine L. Milkman (DBA 2009) and Wharton doctoral candidate Erika L. Kirgios, who led the research. They conducted six View Details
Keywords:
by Danielle Kost
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training by conducting a field experiment in a professional...
View Details
Keywords:
Dina Gerdeman
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social and financial goals at the same time. Social enterprises have a great deal of View Details
Keywords:
Dina Gerdeman
- 31 Oct 2023
The Value of an MBA in Tech, Entrepreneurship, and Venture Capital
Do you currently work in tech, entrepreneurship, or venture capital? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to join a panel of HBS students and...
View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
dollars. This creates a direct connection between U.S. monetary policy and EME credit cycles. We estimate that over a typical U.S. monetary easing cycle, EME borrowers experience a 32-percentage-point...
View Details
Keywords:
Dina Gerdeman
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
service relationships is neither well understood, nor consistently factored into service design. In this paper, two laboratory experiments and one field experiment, conducted in financial service contexts,...
View Details
Keywords:
Sean Silverthorne
- 22 Nov 2016
- Working Paper Summaries
Explaining the Persistence of Gender Inequality: The Work-Family Narrative as a Social Defense against the 24/7 Work Culture
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
suggest that in many commonly regulated markets in which firms share similar cost structures, firms are likely to experience incentives to ratchet down and delay the introduction of innovative products. The...
View Details
Keywords:
Dina Gerdeman
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...
View Details
Keywords:
Innovation Leadership;
Organizational Culture;
Technology Industry;
Information Technology Industry;
Advertising Industry;
United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
- 25 Nov 2009
- Working Paper Summaries
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
- Article
Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood
By: Hong Luo and Laurina Zhang
Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new...
View Details
Keywords:
Gender Inequality;
Social Movement;
Scandal;
Creative Industries;
Project Selection;
Gender;
Equality and Inequality;
Social Issues;
Film Entertainment;
Projects;
Change
Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
research on potential employers. 19. The Next Marketing Challenge: Selling to 'Simplifiers' The mass consumption of the 1990s is fast fading in the rearview mirror. Now a growing number of people want to declutter their lives and invest...
View Details
Keywords:
by Staff
- Web
Turnarounds and Transformation - Course Catalog
transformation improvement levers. Some of these sessions will include and be co-taught with practicing executives and advisors. In others, we will invite case protagonists and...
View Details