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All HBS Web
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- People (4)
- News (209)
- Research (468)
- Multimedia (16)
- Faculty Publications (279)
Show Results For
-
All HBS Web
(792)
- People (4)
- News (209)
- Research (468)
- Multimedia (16)
- Faculty Publications (279)
- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's...
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Keywords:
Luxury;
Luxury Brand;
Luxury Fashion;
Fashion;
Sustainability;
Social Corporate Responsibility;
Marketing Partnerships;
Entrepreneurship;
Cause Marketing;
Ethical Marketing;
Charity Goods;
Sustainable Fashion;
Ethical Fashion;
Designer Brand;
Stella McCartney;
Brand Positioning;
Growth Strategy;
Brand Extension;
Brand Communication;
Kering Group;
H&M;
Adidas;
Product Positioning;
Business Conglomerates;
Competitive Advantage;
Environmental Sustainability;
Brands and Branding;
Fashion Industry;
Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- September 2019 (Revised July 2021)
- Case
Gap, Inc., 2019
By: John R. Wells and Benjamin Weinstock
In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress...
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Keywords:
Strategic Change;
Fashion;
Multinational;
Brands;
Fast Fashion;
Competition;
Multinational Firms and Management;
Performance Improvement;
Management Teams;
Brands and Branding;
Change Management;
Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Sweden;
Spain;
United States
Wells, John R., and Benjamin Weinstock. "Gap, Inc., 2019." Harvard Business School Case 720-377, September 2019. (Revised July 2021.)
- June 2013 (Revised March 2014)
- Case
Inditex: 2012
By: John R. Wells and Galen Danskin
In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de...
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Wells, John R., and Galen Danskin. "Inditex: 2012." Harvard Business School Case 713-539, June 2013. (Revised March 2014.)
- 2007
- Working Paper
Fashioning an Industry: The Emergence and Evolution of an Established Industry in a New Geographic Region
By: Mukti Khaire
- 15 May 2012
- News
Finally Finding the Right Fit
moved to Amsterdam for a consulting job with Bain. But that didn’t provide the satisfaction he envisioned. Increasingly, he longed to return to his roots in retailing. “I always dreamed of being in the branding and fashion business,” he...
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- 07 Feb 2014
- News
How Shoptiques is Helping Independent Boutiques Tackle E-Commerce
- 01 Jan 2009
- Conference Presentation
Defining Fashion: The Role of the Media in Constructing the Meaning of the Fashion Industry in India
By: Mukti Khaire
- 01 Jun 2010
- News
NFLers Tackle HBS
More than 35 active players from a number of National Football League teams, including the Baltimore Ravens, New York Jets, and Minnesota Vikings, spent a week at HBS in February in a custom Executive Education program. Now in its sixth year, the program is taught by...
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- Web
Business of Fashion (BoF) Account Setup-HBS Only | Baker Library | Bloomberg Center | Harvard Business School
× Please sign in You need to log in to use the bookmarking feature. Sign In Baker Library | Bloomberg Center Search Find Services Ask Browse Databases Collections & Archives Guides Exhibits Find Books, Articles & More More Places HOLLIS Catalog Harvard Library Working...
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- 01 Dec 2014
- News
Taking Tailoring High Tech
Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear market in...
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- May 2013 (Revised March 2014)
- Case
Gap, Inc., 2012
By: John R. Wells and Galen Danskin
Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion...
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Keywords:
Strategic Change;
Fashion;
Multinational;
Brands;
Competition;
Multinational Firms and Management;
Performance Improvement;
Strategy;
Brands and Branding;
Change Management;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Sweden;
Spain;
United States
Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013. (Revised March 2014.)
- June 2013 (Revised March 2014)
- Case
Hennes & Mauritz, 2000
By: John R. Wells and Galen Danskin
In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of Sweden, and achieved revenues of $3.0 billion and operating profits of $375 million. In 1999,...
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Keywords:
Strategy;
Strategy Alignment;
Strategic Planning;
Fashion;
Risk Management;
Competition;
Problems and Challenges;
Management Teams;
Globalized Firms and Management;
Expansion;
Distribution Channels;
Fashion Industry;
Fashion Industry;
Sweden
Wells, John R., and Galen Danskin. "Hennes & Mauritz, 2000." Harvard Business School Case 713-509, June 2013. (Revised March 2014.)
- December 2014 (Revised October 2015)
- Case
Susie Mulder at NIC+ZOE
By: David Fubini, Joshua Margolis and Kerry Herman
Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly...
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Keywords:
Clothing;
Fashion;
Fashion Design;
Leadership;
Leading Change;
Growth and Development Strategy;
Private Equity;
Decision Making;
Apparel and Accessories Industry
Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- 06 Sep 2012
- News
Fashion-Forward
be a skill I could use in my career,” Amed says by phone from London. In fact, Amed has developed a worldwide following by employing those very same qualities. Launched in 2007, his website The Business of Fashion attracts more than...
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- 14 Mar 2014
- News
Start-up Takes the Legwork out of Shopping
- November 2011 (Revised December 2012)
- Case
Rent the Runway
By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round...
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Keywords:
Lean Startup;
Electronic Commerce;
Fashion;
Expansion;
Business Startups;
Growth and Development Strategy;
E-commerce;
Fashion Industry
Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
- 11 Dec 2014
- News
Fashion's Retail Revolution
department stores, but it was rare to find them in customer-facing positions, the fashion piece of the fashion retail business. To learn more about these seven HBS Alumni trendsetters, click on their photos...
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