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- Faculty Publications (223)
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- All HBS Web (473)
- Faculty Publications (223)
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
development. The multiple measures will typically include both financial and non-financial measures that are leading and lagging indicators of performance. They may be used in a balanced scorecard, shareholder value-added, or other...
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by Marc J. Epstein
- January 2022
- Technical Note
Introduction to Capital Structure Analytics
By: Samuel Antill and Ted Berk
This technical note provides an overview of key analytical approaches that are useful in assessing the appropriateness of a firm’s capital structure and funding plan. This note introduces basic quantitative tools and metrics that are commonly used as inputs to this...
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Keywords:
Budgets and Budgeting;
Business Plan;
Forecasting and Prediction;
Borrowing and Debt;
Corporate Finance;
Capital Structure;
Cash Flow;
Financial Liquidity;
Financial Management;
Financing and Loans
Antill, Samuel, and Ted Berk. "Introduction to Capital Structure Analytics." Harvard Business School Technical Note 222-061, January 2022.
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
earnings. Thus integrated reporting requires a change in the behavior of investors: They must take a longer-term view and more explicitly incorporate ESG metrics into their financial models, thereby...
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by Robert G. Eccles & George Serafeim
- May 23, 2011
- Article
Leading and Lagging Countries in Contributing to a Sustainable Society
By: Robert G. Eccles and George Serafeim
To determine the extent to which corporate and investor behavior is changing to contribute to a more sustainable society, researchers Robert Eccles and George Serafeim analyzed data involving over 2,000 companies in 23 countries. One result: a ranking of countries...
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Keywords:
Change;
Society;
Corporate Disclosure;
Natural Environment;
Rank and Position;
Social Issues;
Financial Statements;
Behavior
Eccles, Robert G., and George Serafeim. "Leading and Lagging Countries in Contributing to a Sustainable Society." Harvard Business School Working Knowledge (May 23, 2011).
- October 2001 (Revised April 2002)
- Case
America Online, Inc.: Disclosure Strategy
By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with...
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Keywords:
Business Model;
Internet and the Web;
Change Management;
Internet and the Web;
Corporate Disclosure;
Media;
Digital Marketing;
Information Technology Industry;
Media and Broadcasting Industry
Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)
- September–October 2020
- Article
Social-Impact Efforts That Create Real Value
By: George Serafeim
Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create...
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Keywords:
Sustainability;
Sustainability Management;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Disclosure;
ESG Disclosure Metrics;
ESG Ratings;
ESG Reporting;
Social Impact;
Impact Measurement;
Social Innovation;
Purpose;
Corporate Purpose;
Corporate Social Responsibility;
Strategy;
Social Enterprise;
Society;
Accounting;
Investment;
Environmental Sustainability;
Climate Change;
Corporate Strategy;
Mission and Purpose;
Corporate Social Responsibility and Impact;
Financial Services Industry;
Chemical Industry;
Technology Industry;
Consumer Products Industry;
Pharmaceutical Industry;
North America;
Europe;
Japan;
Australia
Serafeim, George. "Social-Impact Efforts That Create Real Value." Harvard Business Review 98, no. 5 (September–October 2020): 38–48.
- October 2023 (Revised November 2023)
- Case
Rheaply: Circularity For Every Business
By: Rembrand Koning and Alicia Dadlani
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and...
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Keywords:
Business Startups;
Social Entrepreneurship;
Technological Innovation;
Environmental Sustainability;
Entrepreneurial Finance;
Technology Industry;
Green Technology Industry;
United States;
Illinois;
Chicago
Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
- TeachingInterests
Managing Health Care Delivery - Executive Education
While delivering patient care has always been a primary goal of health care organizations, financial outcomes have long been the metric by which success is measured. Increasingly, however, health care leaders are being held accountable for...
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- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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Keywords:
Forecasting and Prediction;
Price;
Profit;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Demand and Consumers;
Measurement and Metrics;
Strategic Planning;
Mathematical Methods;
Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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- July 2023 (Revised August 2023)
- Case
Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup
By: Paul M. Healy and Jung Koo Kang
The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative...
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Keywords:
Revenue Recognition;
Financial Reporting;
Entrepreneurial Finance;
Business Startups;
Growth and Development Strategy;
Governance Compliance;
Accrual Accounting;
Financial Services Industry;
United States
Healy, Paul M., and Jung Koo Kang. "Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup." Harvard Business School Case 124-015, July 2023. (Revised August 2023.)
- January 2023
- Case
Adams + Beasley Associates
By: Dennis Campbell and Iuliana Mogosanu
This case illustrates how a strong culture, founder-led SME designed and used a unique performance metric — the job security index — to manage through periods of economic uncertainty. The case centers specifically on how the job security index was used in an...
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Keywords:
Financial Crisis;
Measurement and Metrics;
Employee Ownership;
Risk and Uncertainty;
Small Business;
Leadership;
Organizational Culture
Campbell, Dennis, and Iuliana Mogosanu. "Adams + Beasley Associates." Harvard Business School Case 123-051, January 2023.
- 2015
- Chapter
Reliable Sustainability Ratings: The Influence of Business Models on Information Intermediaries
By: Robert G. Eccles, Jock Herron and George Serafeim
A new generation of corporate reporting—integrated reporting—is emerging that will help investors and other key stakeholders such as employees, customers, suppliers, and NGOs develop a deeper and more comprehensive appreciation of corporate performance than what is...
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Eccles, Robert G., Jock Herron, and George Serafeim. "Reliable Sustainability Ratings: The Influence of Business Models on Information Intermediaries." Chap. 48 in The Routledge Handbook of Responsible Investment, edited by Tessa Hebb, James Hawley, Andreas Hoepner, Agnes Neher, and David Wood. Routledge, 2015.
- June 2014
- Case
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients...
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Keywords:
Strategy;
Professional Services;
Disruptive Innovation;
Law Firms;
Client Service;
Culture;
Recruiting;
Management;
Professional Services Firms;
Business Model;
Legal Services Industry;
United Kingdom;
United States
Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
- 2021
- Other Unpublished Work
Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2
By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as...
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Sturtevant, Daniel J., Carliss Baldwin, Alan MacCormack, Sunny Ahn, and Sean Gilliland. "Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2." Cambridge, MA, September 2021.
- June 2012
- Article
The Economic Value of Celebrity Endorsements
By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete...
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Keywords:
Stocks;
Value;
Advertising;
Sales;
Brands and Branding;
Decisions;
Economics;
Marketing Strategy;
Investment Return
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
- March 2019
- Article
Evidence of Upcoding in Pay-for-Performance Programs
By: Hamsa Bastani, Joel Goh and Mohsen Bayati
Recent Medicare legislation seeks to improve patient care quality by financially penalizing providers for hospital-acquired infections (HAIs). However, Medicare cannot directly monitor HAI rates and instead relies on providers accurately self-reporting HAIs in claims...
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Keywords:
Medical Coding;
Health Policy;
Healthcare-acquired Conditions;
Medicare;
Health Care and Treatment;
Policy;
Performance Improvement;
Quality;
Measurement and Metrics;
Government Legislation
Bastani, Hamsa, Joel Goh, and Mohsen Bayati. "Evidence of Upcoding in Pay-for-Performance Programs." Management Science 65, no. 3 (March 2019): 1042–1060. (2015 INFORMS Health Applications Society best student (H. Bastani) paper award.)
- August 1993
- Case
Applichem (A) (Abridged)
By: Janice H. Hammond and Gary P. Pisano
Applichem manufactures the same chemical product in four plants, each of which is located in a different country. The company has completed a major study comparing the productivity and performance of these plants. Using the data from the study, students must decide...
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Keywords:
Business or Company Management;
Management Practices and Processes;
Performance Productivity;
Performance Efficiency;
Performance Evaluation;
Strategy;
Judgments;
Factories, Labs, and Plants;
Business Exit or Shutdown;
Chemical Industry
Hammond, Janice H., and Gary P. Pisano. "Applichem (A) (Abridged)." Harvard Business School Case 694-030, August 1993.
- January 2008
- Background Note
Measuring Investment Performance
By: Andre F. Perold and Kenneth A. Froot
Examines various approaches to measuring investment performance. The approaches include the use of risk exposure and the Sharpe and Information Ratios. Applies the approaches to a variety of mutual funds to demonstrate the effect of using different metrics to measure...
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Keywords:
Financial Management;
Investment;
Management Analysis, Tools, and Techniques;
Measurement and Metrics;
Performance;
Risk and Uncertainty
Perold, Andre F., and Kenneth A. Froot. "Measuring Investment Performance." Harvard Business School Background Note 208-110, January 2008.