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All HBS Web
(2,311)
- Faculty Publications (1,028)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation.
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Keywords:
Distribution;
Crisis Management;
Innovation and Invention;
Product Marketing;
Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it.
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Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
- February 1985 (Revised September 2001)
- Teaching Note
ICEDELIGHTS Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-898-196).
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Keywords:
Food and Beverage Industry
- January 1985 (Revised March 1986)
- Case
Sierra Wine Corp.
By: Ray A. Goldberg
Keywords:
Food and Beverage Industry
Goldberg, Ray A. "Sierra Wine Corp." Harvard Business School Case 585-030, January 1985. (Revised March 1986.)
- 1985
- Chapter
Food Policy
By: James E. Austin
- December 1984
- Teaching Note
Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note
By: Michael Beer
Teaching Note for (9-478-005), (9-478-006), and (9-478-007).
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Keywords:
Food and Beverage Industry
- December 1984 (Revised January 1985)
- Case
Barilla G. & R.F.lli, S.p.A.
By: W. Earl Sasser
Keywords:
Food and Beverage Industry
Sasser, W. Earl. "Barilla G. & R.F.lli, S.p.A." Harvard Business School Case 685-032, December 1984. (Revised January 1985.)
- November 1984 (Revised April 1987)
- Background Note
Note on Restructuring Meat Packers in the 1980s
Fruhan, William E., Jr. "Note on Restructuring Meat Packers in the 1980s." Harvard Business School Background Note 285-004, November 1984. (Revised April 1987.)
- November 1984
- Case
Wilson Foods
Keywords:
Food and Beverage Industry
Fruhan, William E., Jr. "Wilson Foods." Harvard Business School Case 285-005, November 1984.
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of...
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Keywords:
Globalized Firms and Management;
Organizational Design;
Organizational Structure;
Marketing;
Operations;
Advertising;
Management Teams;
Food and Beverage Industry;
Food and Beverage Industry;
Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- August 1984 (Revised June 1985)
- Teaching Note
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
Keywords:
Business and Government Relations;
Monopoly;
Courts and Trials;
Food and Beverage Industry;
United States
McCraw, Thomas K., and Richard S. Tedlow. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers." Harvard Business School Case 384-265, June 1984.
- February 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (B), Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (A), Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
International Foodstuffs, Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- June 1983
- Case
A&P--1981
Keywords:
Food and Beverage Industry
Fruhan, William E., Jr. "A&P--1981." Harvard Business School Case 283-039, June 1983.
- December 1982 (Revised January 1994)
- Case
Breakfast Foods Corp. (B)
By: David E. Bell
Keywords:
Food and Beverage Industry
Bell, David E. "Breakfast Foods Corp. (B)." Harvard Business School Case 183-135, December 1982. (Revised January 1994.)
- September 1982
- Teaching Note
Mattson Foods, Inc.: The Bardolini Division, Teaching Note
By: W. Earl Sasser
Keywords:
Food and Beverage Industry
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- July 1982 (Revised December 1984)
- Case
Esmark, Inc. (A)
Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment?
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Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)