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All HBS Web
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- Faculty Publications (2,970)
- January 1982 (Revised November 1982)
- Case
General Foods: Productivity Measurement Program
By: Robert H. Hayes and Kim B. Clark
Hayes, Robert H., and Kim B. Clark. "General Foods: Productivity Measurement Program." Harvard Business School Case 682-072, January 1982. (Revised November 1982.)
- November 1981 (Revised June 1989)
- Case
Firestone Tire & Rubber Co.: The Industry Replacement Passenger Tire Forecast
Schleifer, Arthur, Jr. "Firestone Tire & Rubber Co.: The Industry Replacement Passenger Tire Forecast." Harvard Business School Case 182-152, November 1981. (Revised June 1989.)
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer)....
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Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.
- August 1981 (Revised March 1987)
- Case
State Timber Corp. of Sri Lanka (A)
By: James E. Austin
Austin, James E. "State Timber Corp. of Sri Lanka (A)." Harvard Business School Case 382-018, August 1981. (Revised March 1987.)
- July 1981
- Case
Air Products and Chemicals, Inc.: MIS Evaluation of End-User Systems
Keywords:
Chemical Industry
Cash, James I., Jr. "Air Products and Chemicals, Inc.: MIS Evaluation of End-User Systems." Harvard Business School Case 182-005, July 1981.
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.
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Keywords:
Distribution Channels;
Product Marketing;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
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Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.
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Keywords:
Advertising;
Budgets and Budgeting;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
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Keywords:
Advertising;
Distribution Channels;
Budgets and Budgeting;
Product Development;
Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix...
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Keywords:
Decisions;
Production;
Problems and Challenges;
Conflict Management;
Performance Productivity;
Factories, Labs, and Plants;
Groups and Teams;
Consumer Products Industry;
Consumer Products Industry;
United States
Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
- March 1981
- Case
State Timber Corp. of Sri Lanka (B)
By: James E. Austin
Austin, James E. "State Timber Corp. of Sri Lanka (B)." Harvard Business School Case 382-019, March 1981.
- February 1981 (Revised November 1981)
- Case
Mason Household Products
By: W. Earl Sasser
Keywords:
Consumer Products Industry
Sasser, W. Earl. "Mason Household Products." Harvard Business School Case 681-078, February 1981. (Revised November 1981.)
- January 1981 (Revised February 1986)
- Teaching Note
Corning Glass Works: The Electronic Products Division (A), (B), and (C), Teaching Note
By: Michael Beer
Teaching Note for (9-477-024), (9-477-073), and (9-477-074).
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Keywords:
Electronics Industry
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.
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Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
- July 1980
- Case
Colonial Bakery Products Distribution Co.
Cash, James I., Jr. "Colonial Bakery Products Distribution Co." Harvard Business School Case 181-009, July 1980.
- June 1980 (Revised November 2006)
- Case
Southwest Lumber Distributors
By: David E. Bell
Concerns a lumber wholesaler who has been asked to give a forward price commitment. The market price has been volatile and the type of wood is different from that traded on the futures market. The question is: What to do about customer's request?
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Bell, David E. "Southwest Lumber Distributors." Harvard Business School Case 180-134, June 1980. (Revised November 2006.)
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the...
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Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
- Article
Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value
By: W. E. Fruhan Jr.
Fruhan, W. E., Jr. "Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value." Financial Analysts Journal (March–April 1980).