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Show Results For
-
All HBS Web
(6,843)
- People (13)
- News (744)
- Research (5,351)
- Events (19)
- Multimedia (9)
- Faculty Publications (4,256)
- Web
Harvard Business School Announces 2023 Goldsmith Fellows - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 04 Jan 2024
- News
Great Heights
2009 and 2012, before taking a job as Vice President of Product at Bright.com (which was later acquired by LinkedIn). Changing tech’s culture will be necessary if the industry is to take full advantage of...
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Amy Crawford
- April 2011 (Revised September 2011)
- Case
Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
By: Geoffrey G. Jones and Christina Lubinski
This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal...
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Keywords:
Risk Management;
War;
Business History;
Multinational Firms and Management;
Global Strategy;
Ownership;
Government and Politics;
Business and Government Relations;
Consumer Products Industry;
Germany
Jones, Geoffrey G., and Christina Lubinski. "Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism." Harvard Business School Case 811-060, April 2011. (Revised September 2011.)
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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Keywords:
Transparency;
Customer Selection;
Customer Compatibility;
Retention;
Service Operations;
Service Delivery;
Marketing Strategy;
Marketing Communications;
Customer Focus and Relationships;
Customer Satisfaction;
Banking Industry;
Australia
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science (forthcoming). (Pre-published online May 8, 2024.)
- Web
Confronting Climate Change - Business & Environment
by factors associated with climate change and the wide-ranging effects of environmental risks are impacting the financial sector in unprecedented ways. Industrial Production & Materials Reducing Waste View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
10:45 a.m. Rebuilding Industry and Infrastructure: The Need for a New Climate Workforce Faculty Moderator: Eleanor Laurans (MBA 2006), Senior Lecturer of Business Administration Speakers: Evette Ellis, Cofounder & Chief Workforce Officer,...
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- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Recruitment and selection are now more important for various reasons. Due to the data and analytical tasks facing many sales forces, productivity ramp-up times have increased. Each hire then represents a bigger sunk cost for a longer...
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by Carmen Nobel
- Web
Interviewing - Alumni
Careers Interviewing Careers Interviewing Preparation is key to a successful interview. The tips and questions below are designed to let you know what to expect from the process and to help you plan your approach. Remember, the path of your discussion will depend on...
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- 07 Oct 2008
- First Look
First Look: October 7, 2008
published in top peer-reviewed management, psychology, sociology, and industrial relations journals from 1990 to 2005. Our findings illuminate a continuum of open systems to closed systems phenomenological assumptions revealed in this...
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Martha Lagace
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
guilt, lack of customer care, or financial weakness. Financial brands should continue to advertise but with messages that help customers now with recession-relevant product and service offerings. Bank Of Google? Useful, full-page ads in...
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- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:...
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by Dina Gerdeman
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide...
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Keywords:
Venture Capital;
Internet and the Web;
Information Technology;
Product Development;
Technological Innovation;
Nonprofit Organizations;
Marketing Strategy;
Information Infrastructure;
Developing Countries and Economies;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- April 1997
- Case
Peoria Engine Plant (A): (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and...
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Keywords:
Motivation and Incentives;
Cost Management;
Financial Reporting;
Performance Improvement;
Budgets and Budgeting;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- November 2003 (Revised August 2005)
- Case
Reinventing the Automobile: General Motors' AUTOnomy Project
By: Alan D. MacCormack and Kerry Herman
Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the...
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Keywords:
Problems and Challenges;
Management;
Information Technology;
Transition;
Competency and Skills;
Disruptive Innovation;
Machinery and Machining;
Auto Industry
MacCormack, Alan D., and Kerry Herman. "Reinventing the Automobile: General Motors' AUTOnomy Project." Harvard Business School Case 604-064, November 2003. (Revised August 2005.)
- February 1994
- Case
Kathryn McNeil (A)
Charles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single...
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Keywords:
Ethics;
Values and Beliefs;
Employees;
Work-Life Balance;
Resignation and Termination;
Mergers and Acquisitions;
Retail Industry
Badaracco, Joseph L., Jr. "Kathryn McNeil (A)." Harvard Business School Case 394-111, February 1994.
- 03 Oct 2018
- Blog Post
HBS Lingo 101
industry focused clubs to recreational/sports clubs to geographical interest clubs. These clubs host over 25 conferences a year and bring extraordinary speakers to the school. COLD CALL: At the beginning of each class the professor cold...
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- 17 Dec 2018
- Research & Ideas
Women Receive Harsher Punishment at Work Than Men
treatment for women in the workplace, including lower pay and fewer promotions to upper management. 10 years of data studied To investigate the issue of financial misconduct, the researchers used a detailed set of data from the Financial View Details
- 25 Jun 2012
- Research & Ideas
Collaborating Across Cultures
a "snake." The story illustrates a common challenge to Hollywood filmmakers as they attempt to break into China's more than $2 billion-a-year film market—and to businesspeople in all industries as foreign markets become increasingly...
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by Michael Blanding
- July 1998 (Revised August 1998)
- Case
Optimark: Launching a Virtual Securities Market
Bill Lupien's OptiMark Technologies, Inc., plans to launch a super-computer system in September, 1998 that he believes will release previously withheld liquidity to the securities market. While today's market matches those trades based on price and size, Lupien's...
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Keywords:
Information Technology;
Financial Markets;
Product Launch;
Financial Services Industry;
United States
Sviokla, John J., and Melissa Dailey. "Optimark: Launching a Virtual Securities Market." Harvard Business School Case 399-005, July 1998. (Revised August 1998.)