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All HBS Web
(6,839)
- People (13)
- News (742)
- Research (5,350)
- Events (19)
- Multimedia (9)
- Faculty Publications (4,255)
- Web
Digital Resources | Baker Library | Bloomberg Center | Harvard Business School
techniques, business leaders, and people at work in industrial settings ranging from automobile plants to paper mills. Over 2,000 images have been digitized and are available via HOLLIS Images. Note: Some full-size images may only be...
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- July 1998 (Revised August 1998)
- Case
Optimark: Launching a Virtual Securities Market
Bill Lupien's OptiMark Technologies, Inc., plans to launch a super-computer system in September, 1998 that he believes will release previously withheld liquidity to the securities market. While today's market matches those trades based on price and size, Lupien's...
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Keywords:
Information Technology;
Financial Markets;
Product Launch;
Financial Services Industry;
United States
Sviokla, John J., and Melissa Dailey. "Optimark: Launching a Virtual Securities Market." Harvard Business School Case 399-005, July 1998. (Revised August 1998.)
- November 2011 (Revised August 2012)
- Case
Healthymagination at GE Healthcare Systems
By: Vineet Kumar and V. Kasturi Rangan
Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus...
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Keywords:
Innovation and Invention;
Product Marketing;
Marketing Strategy;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry
Kumar, Vineet, and V. Kasturi Rangan. "Healthymagination at GE Healthcare Systems." Harvard Business School Case 512-039, November 2011. (Revised August 2012.)
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which...
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Keywords:
Marketing Strategy;
Decision Choices and Conditions;
Leadership Style;
Sales;
Product Development;
Competitive Strategy;
Partners and Partnerships;
Demand and Consumers;
Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
- January 2023 (Revised May 2023)
- Case
Peloton Interactive (A)
By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus...
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Keywords:
Corporate Governance;
Governing and Advisory Boards;
Growth Management;
Investment Activism;
Leadership;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised May 2023.)
- December 2005 (Revised July 2006)
- Case
Bunge: Poised for Growth
By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...
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Keywords:
Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Asia;
Europe
Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
to automatically direct product to geographical points of demand. Q: Can you describe some of the enablers and drivers behind the growth of the IT consulting industry? How has globalization impacted this growth? A: The enablers and...
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- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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- Web
Understanding Health Systems, Payors, and Regulation - Health Care
Teisberg. Competition and the Intersection of Industry and Policy is at the heart of Professor Leemore Dafny’s research which examines competitive interactions among payers and providers of health care services. Her current projects...
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- September 1999 (Revised April 2000)
- Case
drugstore.com
By: Richard L. Nolan
On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance....
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Keywords:
Business Growth and Maturation;
Internet and the Web;
Problems and Challenges;
Business Startups;
Retail Industry
Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
- July 2018 (Revised August 2018)
- Case
Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time
By: Lena G. Goldberg
The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets,...
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Keywords:
Law And Regulation;
Start-ups;
Founders' Agreements;
Cross-Border Jurisdiction;
Torts;
Consumer Protection;
Non-disclosure Agreements;
Intellectual Property Protection;
Fraud;
Legal Remedies;
Law;
Lawsuits and Litigation;
Laws and Statutes;
Business Startups;
Contracts;
Intellectual Property;
Food and Beverage Industry
Goldberg, Lena G. "Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time." Harvard Business School Case 319-029, July 2018. (Revised August 2018.)
- Web
Courses - Private Capital Project
tasked with developing and outlining a comprehensive investment strategy. This process culminates in the production of a detailed paper and investment proposal, which are subsequently reviewed and assessed by a panel of experienced View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
what matters to companies in a modern company remains left out. This approach is fundamentally different from the old industrial policies that targeted industries by tilting the competitive environment on...
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Keywords:
by Christian Ketels
- 13 Jan 2020
- Research & Ideas
Do Private Equity Buyouts Get a Bad Rap?
firms often hunt for target companies they see as undervalued. By cutting costs or reorganizing, the acquirer can improve productivity and position the firm for profitable operations or a future sale. In some quarters, fears persist that...
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- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
March 11. Tokyo, and indeed much of eastern Japan, is an epicenter of high-tech manufacturing. But dozens of suppliers in other industries are located in the region as well, and the loss of their production...
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- September 1997 (Revised May 1999)
- Case
Automated Intelligence Corporation
By: James K. Sebenius and David T. Kotchen
Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or...
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Keywords:
Information Technology;
Valuation;
Research and Development;
Stock Shares;
Negotiation Process;
Negotiation Tactics;
Mergers and Acquisitions;
Manufacturing Industry;
Manufacturing Industry;
Minnesota
Sebenius, James K., and David T. Kotchen. "Automated Intelligence Corporation." Harvard Business School Case 898-045, September 1997. (Revised May 1999.)
- February 2016 (Revised March 2019)
- Case
Suncor and the Future of Oil Sands
Suncor, Canada's largest producer of "oil sands," faces a host of issues involving prices, costs, and the environment. The Government of Canada recently put an explicit limit on carbon emissions from oil sands and a price on carbon. Suncor, which produces more than...
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Vietor, Richard H.K. "Suncor and the Future of Oil Sands." Harvard Business School Case 716-065, February 2016. (Revised March 2019.)
- June 7, 2016
- Comment
Can Brand Trump Win a Presidency?
By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and...
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Keywords:
Brand;
Umbrella Brands;
Political Brands;
Political Campaigns;
Successful Brands;
Personal Brand;
Demographics;
History;
Information;
Innovation and Invention;
Leadership;
Management;
Marketing;
Outcome or Result;
Problems and Challenges;
Strategy;
Value;
Public Administration Industry;
Public Administration Industry;
United States
Quelch, John A. "Can Brand Trump Win a Presidency?" Harvard Business School Working Knowledge (June 7, 2016). (Republished by Forbes.com on June 7, 2016.)
- August 2012
- Teaching Note
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in...
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- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing...
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Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)