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- Faculty Publications (90)
- 02 Jun 2011
- News
Serious Fun
moderate-income consumers, D2D develops and supports innovative new products and policies that make it easier for people to save. Among its many initiatives, D2D offers individuals and organizations (private employers, the military,...
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- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her...
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Dan Morrell
- 18 Apr 2012
- Research & Ideas
HBS Cases: Who Controls Water?
through the years sharp rises in agricultural production and population quickly depleted the local water supplies. In response, the state and federal governments stepped in and created a water infrastructure of dams and aqueducts that...
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- 15 Jun 2021
- News
The Value of Difficult Conversations
wanted to find a way to channel his frustration into something productive and realized that creating pedagogic material [see related story] on these issues could be powerful. For Desai, it was important to go beyond featuring a Black...
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- 01 Apr 1997
- News
Manager's Notebook
In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands the people purchasing its View Details
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Judith Ross
- 18 Aug 2009
- First Look
First Look: August 18
elastically supplied inputs, free entry may lead to an inefficiently high number of firms in equilibrium. Under input scarcity, however, the welfare loss from free entry is reduced. Further, View Details
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Martha Lagace
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
Image: Intro From the Depression to World War II to the post-war era, U.S. Steel public relations campaigns responded to the public’s evolving perceptions of large corporations in regard to anti-trust issues, labor activism, wartime duty, profit margins, and the View Details
- 01 Oct 2001
- News
New Economy Notables: Scott D. Cook
cofounder of Intuit, the world leader in software for personal and small business finance. After studying economics and math at the University of Southern California and earning his MBA, he learned the ropes of product marketing at...
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- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
he knows he has to do something—for example, pull staff members off other jobs so they can help check people out, or offer free coffee to everyone who's standing in line." Familiarity with the aggregated survey data, in other words,...
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by Jean Ayers
- 01 Dec 2018
- News
Trade Off
started World War I, and it all collapsed. As percentages of GDP, we didn’t return to those earlier levels of global capital flows until the 1990s. Global free trade is not the natural order of things. Globalization is a project, and...
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- 01 Sep 2020
- News
Giving Amazon the Boot
since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong View Details
- 01 Dec 2003
- News
Alumni Luminaries Discuss Careers, Values with HBS Students
leading-edge R&D, Novartis considers community outreach an essential part of its mission. It offers some drugs at a discount or free to needy patients; a new malaria therapy will be available at cost. Greylock, one of the country’s most...
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- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
that were revolutionary to the French marketplace -- innovations such as "one-stop shopping, self-service, discount prices, quality products, and free parking," the Uhlmann Award winners noted in their 171-page report on the company. In...
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- 01 Oct 2000
- News
Silent Killers: Overcoming Barriers to Organizational Learning
pharmaceutical, medical product, hotel, banking, and building product industries, the authors examined the findings of twelve profiles conducted in four companies. In those organizations, the same six issues arose time after time: unclear...
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Judith A. Ross
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in...
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- 01 Oct 2000
- News
Books
Baldwin and Dean Kim Clark remind readers in their new book, Design Rules: The Power of Modularity. Baldwin and Clark are intrigued by the underlying structure of these human-designed products and systems and the ways in which they evolve...
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- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, View Details
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Dina Gerdeman
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
expand on how firms can break free from the grip of what he refers to as the Devil's Triangle. Sean Silverthorne: Describe the Devil's Triangle and how it can hinder a firm's ability to grow. Frank Cespedes: We use this as a metaphor for...
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by Sean Silverthorne
- 20 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Technology
companies students are interested in as well, from startups to high growth to the Fortune 500. Product management continues to be a popular functional area for students eager to use their general management degree to work...
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Technology
- 01 Jun 2009
- News
Letters to the Editor
Silvers (MBA ’95) illustrates a one-sided picture of the real world of union organizing. This is especially apparent in Silvers’s response to the question, “What’s wrong with secret ballot elections?” According to Silvers, the proposed Employee View Details