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- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
Teaching Note for (9-584-047).
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- January 1991
- Article
Game Theory as a Part of Empirical Economics
By: A. E. Roth
Roth, A. E. "Game Theory as a Part of Empirical Economics." Economic Journal 101 (January 1991): 107–114.
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (B)
Updates the (A) case.
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Yoshino, Michael Y. "Procter & Gamble Japan (B)." Harvard Business School Supplement 391-004, September 1990. (Revised November 1991.)
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (C)
Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business?
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Keywords:
Business Offices;
Business Growth and Maturation;
Globalization;
Growth and Development Strategy;
Organizations;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (C)." Harvard Business School Supplement 391-005, September 1990. (Revised November 1991.)
- September 1990 (Revised June 1994)
- Supplement
Procter & Gamble Japan (D)
1990 update of the P&G Japanese business.
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Yoshino, Michael Y. "Procter & Gamble Japan (D)." Harvard Business School Supplement 391-054, September 1990. (Revised June 1994.)
- 1988
- Chapter
The Expected Utility of Playing a Game
By: A. E. Roth
Roth, A. E. "The Expected Utility of Playing a Game." In The Shapley Value: Essays in Honor of Lloyd S. Shapley, edited by A. E. Roth, 51–70. Cambridge University Press, 1988.
- May 1988
- Teaching Note
Procter & Gamble Europe: Vizir Launch, Teaching Note
Teaching Note for (9-384-139).
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Keywords:
Europe
- April 1986
- Supplement
Procter & Gamble Europe: Vizir Launch--Interview with Wolfgang Berndt, Video
Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch--Interview with Wolfgang Berndt, Video." Harvard Business School Video Supplement 886-522, April 1986.
- July 1985
- Supplement
Procter & Gamble Co.: H-80 Postscript, Video
By: John A. Quelch
Quelch, John A. "Procter & Gamble Co.: H-80 Postscript, Video." Harvard Business School Video Supplement 886-501, July 1985.
- December 1984
- Article
The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory
By: A. E. Roth
Roth, A. E. "The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory." Journal of Political Economy 92, no. 6 (December 1984): 991–1016.
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first...
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Keywords:
Business Subsidiaries;
Trade;
Business or Company Management;
Growth and Development Strategy;
Product Launch;
Emerging Markets;
Organizational Design;
Problems and Challenges;
Expansion;
Europe
Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial...
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Keywords:
Product Positioning;
Advertising;
Product Launch;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types...
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Keywords:
Advertising;
Product Launch;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- November 1983
- Article
Subjective Probability and the Theory of Games: Some Further Comment
By: A. E. Roth and F. Schoumaker
Roth, A. E., and F. Schoumaker. "Subjective Probability and the Theory of Games: Some Further Comment." Management Science 29, no. 11 (November 1983): 1337–1340.
- Article
Expecting Continued Play in Prisoner's Dilemma Games: A Test of Three Models
By: J. K. Murnighan and A. E. Roth
Keywords:
Games, Gaming, and Gambling
Murnighan, J. K., and A. E. Roth. "Expecting Continued Play in Prisoner's Dilemma Games: A Test of Three Models." Journal of Conflict Resolution 27, no. 2 (June 1983): 279–300.
- 1980
- Article
The Effect of Group Size and Communication Availability on Coalition Bargaining in a Veto Game
By: J. K. Murnighan and A. E. Roth
Murnighan, J. K., and A. E. Roth. "The Effect of Group Size and Communication Availability on Coalition Bargaining in a Veto Game." Journal of Personality and Social Psychology 39 (1980): 92–103.
- September 1979
- Article
An Impossibility Result Concerning n-Person Bargaining Games
By: A. E. Roth
Roth, A. E. "An Impossibility Result Concerning n-Person Bargaining Games." International Journal of Game Theory 8, no. 3 (September 1979): 129–132.
- 1979
- Article
Game-Theoretic Models and the Role of Information in Bargaining
By: A. E. Roth and M. K. Malouf
Roth, A. E., and M. K. Malouf. "Game-Theoretic Models and the Role of Information in Bargaining." Psychological Review 86 (1979): 574–594.