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All HBS Web
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- Faculty Publications (1,970)
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- June 1986 (Revised March 1987)
- Case
General Motors Continental N.V.: Netherlands Branch (A)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (A)." Harvard Business School Case 586-116, June 1986. (Revised March 1987.)
- June 1986
- Case
General Motors Continental N.V.: Netherlands Branch (B)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test...
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.
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Keywords:
Food;
Product Launch;
Product Development;
Product Marketing;
Food and Beverage Industry;
United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- 1986
- Book
The General Managers
By: J. P. Kotter
Keywords:
Managerial Roles
Kotter, J. P. The General Managers. Paperback ed. New York: Free Press, 1986.
- April 1986
- Supplement
Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre.
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Keywords:
Managerial Roles;
Restructuring;
Business Ventures;
Arts;
Entertainment and Recreation Industry;
Food and Beverage Industry
Hamermesh, Richard G. "Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video." Harvard Business School Video Supplement 886-523, April 1986.
- April 1986
- Teaching Note
General Telephone of the Northwest, Teaching Note
- March 1986
- Article
On the Allocation of Residents to Rural Hospitals: A General Property of Two-Sided Matching Markets
By: A. E. Roth
Roth, A. E. "On the Allocation of Residents to Rural Hospitals: A General Property of Two-Sided Matching Markets." Econometrica 54, no. 2 (March 1986): 425–427.
- January 1986
- Supplement
General Electric--1984: John F. Welch, Jr., Video
By: Richard G. Hamermesh and Francis Aguilar
Hamermesh, Richard G., and Francis Aguilar. "General Electric--1984: John F. Welch, Jr., Video." Harvard Business School Video Supplement 886-529, January 1986.
- 01 Jan 1986
- Conference Presentation
Idea Generation and Issue Analysis in Organization Planning
By: L. M. Applegate, J. Nunamaker and B. R. Konsynski
- November 1985 (Revised November 1987)
- Case
General Electric Trading Co.--1985
By: David B. Yoffie
Yoffie, David B. "General Electric Trading Co.--1985." Harvard Business School Case 386-103, November 1985. (Revised November 1987.)
- November 1985 (Revised August 1986)
- Case
General Motors Acceptance Corp. (A)
By: John A. Quelch
Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.)
- November 1985
- Supplement
General Motors Acceptance Corp. (B)
By: John A. Quelch
Quelch, John A. "General Motors Acceptance Corp. (B)." Harvard Business School Supplement 586-064, November 1985.
- September 1985
- Case
General Foods Corp.: The Product Management System
By: John A. Quelch
Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
- May 1985 (Revised March 1993)
- Case
General Electric Co.--1984
By: Francis Aguilar and Richard G. Hamermesh
Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial.
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Keywords:
Management Teams;
Management Style;
Change Management;
Strategic Planning;
Corporate Strategy;
Corporate Entrepreneurship;
Organizational Change and Adaptation
Aguilar, Francis, and Richard G. Hamermesh. "General Electric Co.--1984." Harvard Business School Case 385-315, May 1985. (Revised March 1993.)
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video." Harvard Business School Video Supplement 885-518, April 1985.
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials." Harvard Business School Video Supplement 885-517, April 1985.
- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an...
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Keywords:
Capital Budgeting;
Investment;
Accounting Audits;
Cost Management;
Technological Innovation;
Information Technology;
Performance Productivity;
Production;
Management Analysis, Tools, and Techniques;
Manufacturing Industry
Kaplan, Robert S. "Wilmington Tap and Die." Harvard Business School Case 185-124, March 1985. (Revised November 1985.)
- March 1985 (Revised September 1986)
- Case
General Electric Co.: Major Appliance Business Group (A)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (A)." Harvard Business School Case 585-053, March 1985. (Revised September 1986.)
- March 1985
- Case
General Electric Co.: Major Appliance Business Group (B)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)." Harvard Business School Case 585-054, March 1985.