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All HBS Web
(1,175)
- Faculty Publications (257)
- December 1999 (Revised October 2003)
- Case
BRL Hardy: Globalizing an Australian Wine Company
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a...
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Keywords:
Global Strategy;
Joint Ventures;
Product Launch;
Brands and Branding;
Competitive Strategy;
Business Subsidiaries;
Negotiation Style;
Food and Beverage Industry
Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Case 300-018, December 1999. (Revised October 2003.)
- October 1999 (Revised February 2000)
- Case
Steinway & Sons: Buying a Legend (A)
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has...
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Keywords:
Business Startups;
Decisions;
Entrepreneurship;
Globalization;
Crisis Management;
Brands and Branding;
Marketing Strategy;
Quality;
Competitive Strategy;
Manufacturing Industry;
Japan;
New York (state, US)
Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
- December 1998
- Supplement
An Interview with Zhang Ruimin, CEO, Haier Group, Video
By: Lynn S. Paine and Jennifer Benqing
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Acquisition;
Business or Company Management;
Consumer Products Industry;
China
Paine, Lynn S., and Jennifer Benqing. "An Interview with Zhang Ruimin, CEO, Haier Group, Video." Harvard Business School Video Supplement 399-514, December 1998.
- November 1998 (Revised July 1999)
- Case
Merrill Lynch's Acquisition of Mercury Asset Management
By: Andre F. Perold, Imran Ahmed and Randolph B Altschuler
In the Spring of 1998, Merrill Lynch faced an array of challenges and opportunities related to its global asset management business. The firm had recently completed its $5.3 billion cash acquisition of U.K.-based Mercury Asset Management, a transaction that made it one...
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Keywords:
Acquisition;
Asset Management;
Currency;
Financial Strategy;
Global Strategy;
Brands and Branding;
Distribution;
Production;
Organizational Change and Adaptation;
Retirement;
Japan;
Europe;
United Kingdom
Perold, Andre F., Imran Ahmed, and Randolph B Altschuler. "Merrill Lynch's Acquisition of Mercury Asset Management." Harvard Business School Case 299-005, November 1998. (Revised July 1999.)
- March 1998 (Revised April 1998)
- Case
Egon Zehnder International: Implementing Practice Groups
By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By...
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Keywords:
Business Units;
Global Strategy;
Leadership;
Brands and Branding;
Service Operations;
Organizational Structure;
Consulting Industry;
Service Industry
Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International: Implementing Practice Groups." Harvard Business School Case 398-052, March 1998. (Revised April 1998.)
- March 1998 (Revised July 2001)
- Case
Haier Group, The (A)
By: Lynn S. Paine and Robert J. Crawford
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned...
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Keywords:
Acquisition;
Business or Company Management;
Organizational Change and Adaptation;
Organizational Culture;
Success;
Consumer Products Industry;
China
Paine, Lynn S., and Robert J. Crawford. "Haier Group, The (A)." Harvard Business School Case 398-101, March 1998. (Revised July 2001.)
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United...
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Keywords:
Problems and Challenges;
Marketing Strategy;
Brands and Branding;
Globalization;
Beauty and Cosmetics Industry;
Retail Industry;
France;
United States
Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- September 1996 (Revised March 1999)
- Case
EMDICO (A)
By: John A. Quelch
The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia.
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Keywords:
Multinational Firms and Management;
Emerging Markets;
Product Launch;
Brands and Branding;
Manufacturing Industry;
Consumer Products Industry;
Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.)
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case.
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Keywords:
Multinational Firms and Management;
Emerging Markets;
Product Launch;
Brands and Branding;
Manufacturing Industry;
Consumer Products Industry;
Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park.
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Keywords:
Commercialization;
Globalization;
Film Entertainment;
Brands and Branding;
Entertainment and Recreation Industry
Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Distribution;
Product Positioning;
Going Public;
Expansion;
Change;
Food and Beverage Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.
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Keywords:
Value;
Advertising Campaigns;
Globalization;
Brands and Branding;
Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
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Keywords:
Distribution;
Multinational Firms and Management;
Market Entry and Exit;
Brands and Branding;
Consumer Products Industry;
Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- March 1995 (Revised March 2001)
- Case
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.
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Keywords:
Brands and Branding;
Product Positioning;
Marketing Strategy;
Product Launch;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry
Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.)
- March 1995 (Revised June 1995)
- Supplement
The Black & Decker Corporation (B): "Operation Sudden Impact"
By: Robert J. Dolan
Describes Black & Decker's strategy for the tradesmen market.
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Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry
Dolan, Robert J. The Black & Decker Corporation (B): "Operation Sudden Impact". Harvard Business School Supplement 595-060, March 1995. (Revised June 1995.)
- March 1995
- Supplement
The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94
By: Robert J. Dolan
Describes the initial results of Black & Decker's strategy in the United States.
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Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry;
United States
Dolan, Robert J. The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94. Harvard Business School Supplement 595-061, March 1995.
- March 1995
- Supplement
The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan
By: Robert J. Dolan
Describes Black & Decker's challenges in international markets, particularly in Europe and Japan.
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Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Problems and Challenges;
Construction Industry;
Consumer Products Industry;
Japan;
Europe
Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995.
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets.
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Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- November 1994 (Revised February 1997)
- Case
Levi Strauss & Co.: Global Sourcing (A)
By: Lynn S. Paine and Jane Palley Katz
In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to...
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Keywords:
Management Teams;
Decisions;
Management Skills;
Trade;
Brands and Branding;
Rights;
Ethics;
Foreign Direct Investment;
Apparel and Accessories Industry;
China
Paine, Lynn S., and Jane Palley Katz. "Levi Strauss & Co.: Global Sourcing (A)." Harvard Business School Case 395-127, November 1994. (Revised February 1997.)