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Show Results For
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All HBS Web
(11,191)
- People (11)
- News (1,825)
- Research (7,929)
- Events (18)
- Multimedia (70)
- Faculty Publications (6,201)
- 2014
- Other Teaching and Training Material
Marketing Reading: Global Marketing
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Reading: Global Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8182, 2014.
- 2004
- Book
Global Strategy and Organization
By: Anil K. Gupta and Vijay Govindarajan
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting.
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Gupta, Anil K., and Vijay Govindarajan. Global Strategy and Organization. Hoboken, NJ: John Wiley & Sons, 2004.
- April 2002
- Background Note
Local Institutions and Global Strategy
By: Tarun Khanna
Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics....
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Keywords:
Global Range;
Global Strategy;
Product Positioning;
Market Transactions;
Industry Structures;
Negotiation Deal;
Organizational Design;
Outcome or Result;
Strategic Planning
Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
- 18 Sep 2014
- Working Paper Summaries
Institutional Strategies in Emerging Markets
Keywords:
by Christopher Marquis & Mia Raynard
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from...
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Keywords:
Customer Focus and Relationships;
Innovation Strategy;
Knowledge Use and Leverage;
Marketing;
Research;
Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- January–April 1996
- Article
Implementing Marketing Strategy
Cespedes, Frank V. "Implementing Marketing Strategy." Journal of Marketing Management 12, nos. 1-3 (January–April 1996): 135–160.
- 17 Jan 2012
- News
An adviser for global strategy
- 2016
- Case
Africa Strategy of China Nonferrous Metal Mining Group
By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao
Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a...
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Keywords:
Cross-cultural Management;
Global Strategy;
Globalization;
International Business;
Strategy Management;
Africa;
China
McFarlan, F. Warren, Jie Jiao, Dayong Yang, and Shanshan Cao. "Africa Strategy of China Nonferrous Metal Mining Group." Tsinghua University Case, 2016.
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
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- 19 Nov 2016
- News
The Trump marketing strategy
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term...
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Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- November 2006 (Revised December 2012)
- Background Note
Strategies Beyond the Market
By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what...
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Keywords:
Markets;
Failure;
Strategy;
Situation or Environment;
Social Issues;
Government and Politics;
Corporate Social Responsibility and Impact
Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
- May–June 1986
- Article
Customizing Global Marketing
By: John A. Quelch and Edward J. Hoff
Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such...
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Keywords:
Marketing Strategy;
Globalized Markets and Industries;
Manufacturing Industry;
Food and Beverage Industry;
Italy;
European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
- 1999
- Book
Global Marketing Management
By: J. A. Quelch and C. A. Bartlett
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
- Web
Hands-on Learning About Global Markets - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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