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All HBS Web
(12,273)
- People (20)
- News (1,645)
- Research (8,942)
- Events (24)
- Multimedia (42)
- Faculty Publications (7,376)
- 1986
- Book
Competition in Global Industries
Porter, Michael E., ed. Competition in Global Industries. Boston: Harvard Business School Press, 1986.
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that...
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Keywords:
Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- August 2021 (Revised March 2023)
- Technical Note
Crossing Borders and Cultures: Global Branding
By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing...
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Keywords:
Global Branding;
Marketing;
Brands and Branding;
Globalized Markets and Industries;
Supply and Industry;
Cross-Cultural and Cross-Border Issues;
Value Creation
Avery, Jill, and Michael Moynihan. "Crossing Borders and Cultures: Global Branding." Harvard Business School Technical Note 522-032, August 2021. (Revised March 2023.)
- Research Summary
Evolution of the Global Beauty Industry
This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380 billion. This research examines the growth of this... View Details
- April 2022 (Revised July 2022)
- Case
Stalin’s Capitalists: American Business and Soviet Industrialization
By: Jeremy Friedman, Jingyu Liu and Christine Riggle
In the late 1920s and early 1930s when Joseph Stalin, leader of the world’s first Communist state, sought to industrialize his largely peasant country on an unprecedented scale, he turned for help to those who had the most experience constructing on such a scale:...
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Keywords:
Communism;
Industrialization;
Socialism;
History;
Industry Growth;
Economic Systems;
Soviet Union
Friedman, Jeremy, Jingyu Liu, and Christine Riggle. "Stalin’s Capitalists: American Business and Soviet Industrialization." Harvard Business School Case 722-058, April 2022. (Revised July 2022.)
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- 2000
- Other Unpublished Work
Fettered Flight: Globalization and the Airline Industry
By: Richard H. K. Vietor, Daniel Yergin and Peter C. Evans
- Web
Hands-on Learning About Global Markets - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
- July 2014 (Revised November 2014)
- Background Note
The Structure and Functioning of the Fashion Industry
By: Mukti Khaire and Hannah Catzen
Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A...
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- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- Fast Answer
Stock Pitching: company, industry and market research
Monitor International Industry Reports - Click "Browse" and in the "Industry and Market Reports" section select BMI...
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- 1999
- Book
Global Marketing Management
By: J. A. Quelch and C. A. Bartlett
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
- May–June 1986
- Article
Customizing Global Marketing
By: John A. Quelch and Edward J. Hoff
Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches....
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Keywords:
by Working Knowledge editors
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had...
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Keywords:
China;
Aviation And Aerospace;
Airline Industry;
Airlines;
Globalization;
Corporate Culture;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Markets and Industries;
Growth and Development;
Air Transportation;
Air Transportation Industry;
China
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
- January 2014 (Revised March 2014)
- Teaching Note
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch
- October 1990
- Background Note
Global Telecommunications Equipment Industry
Emmons, Willis M., III, Richard H.K. Vietor, and David B. Yoffie. "Global Telecommunications Equipment Industry." Harvard Business School Background Note 391-020, October 1990.