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- Faculty Publications (2,997)
- September 1993 (Revised July 1995)
- Background Note
Public Policy and the Manager: Conceptual Framework
Government intervention in markets may have significant effects--both positive and negative--on a firm's strategic options and its performance outcomes. Thus the ability to analyze the origins, implications, and dynamics of public policy is a critical managerial skill...
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Keywords:
Policy;
Management Skills;
Government and Politics;
Adoption;
Business Strategy;
Performance Evaluation;
Economic Systems
Emmons, Willis M., III. "Public Policy and the Manager: Conceptual Framework." Harvard Business School Background Note 794-028, September 1993. (Revised July 1995.)
- August 1993 (Revised April 1998)
- Case
Filene's Basement
By: David E. Bell and Dinny Starr
Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time...
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Keywords:
Forecasting and Prediction;
Growth Management;
Marketing Strategy;
Market Entry and Exit;
Business Processes
Bell, David E., and Dinny Starr. "Filene's Basement." Harvard Business School Case 594-018, August 1993. (Revised April 1998.)
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- July 1993 (Revised September 1995)
- Supplement
Block 16: Ecuadorian Government's Perspective
By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials.
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Keywords:
Policy;
Business or Company Management;
Resource Allocation;
Marketing Strategy;
Natural Environment;
Environmental Sustainability;
Perspective;
Corporate Strategy
Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Ecuadorian Government's Perspective." Harvard Business School Supplement 394-002, July 1993. (Revised September 1995.)
- July 1993 (Revised September 1995)
- Supplement
Block 16: Environmental Groups' Perspectives
By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the environmental groups' perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian environmentalists.
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Keywords:
Resource Allocation;
Marketing Strategy;
Natural Environment;
Environmental Sustainability;
Perspective;
Corporate Strategy
Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Environmental Groups' Perspectives." Harvard Business School Supplement 394-004, July 1993. (Revised September 1995.)
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing...
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Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)
- June 1993 (Revised September 1993)
- Case
Retail in Mexico 1993
By: David B. Yoffie and Charles McHugh LaFollette
In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and...
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Keywords:
Expansion;
Global Strategy;
Joint Ventures;
Industry Structures;
Trade;
Retail Industry;
United States;
Mexico
Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets...
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Keywords:
Marketing Strategy;
Service Delivery;
Market Entry and Exit;
Adaptation;
Product Launch;
Service Industry;
Canada;
United Kingdom;
United States
Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
- May 1993 (Revised January 1994)
- Case
Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant
By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the...
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Keywords:
Decision Choices and Conditions;
Production;
Cross-Cultural and Cross-Border Issues;
Emerging Markets;
Problems and Challenges;
Industrial Products Industry;
Mexico;
Alabama
Hayes, Robert H. Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant. Harvard Business School Case 693-121, May 1993. (Revised January 1994.)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- April 1993 (Revised December 1994)
- Case
American Express TRS Charge-Card Receivables
By: Andre F. Perold and Kuljot Singh
American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have relied exclusively on a captive finance subsidiary, Credco, to perform this function. The proposed securitization...
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Keywords:
Credit Cards;
Restructuring;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Debt Securities;
Travel Industry
Perold, Andre F., and Kuljot Singh. "American Express TRS Charge-Card Receivables." Harvard Business School Case 293-120, April 1993. (Revised December 1994.)
- April 1993 (Revised May 1994)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)
By: F. Warren McFarlan and Katherine Seger
Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor.
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Keywords:
Management Systems;
Management Style;
Information Technology;
Job Cuts and Outsourcing;
Business Strategy;
Economic Systems;
Business or Company Management;
Organizational Change and Adaptation;
Business Processes;
Employment;
Emerging Markets;
Activity Based Costing and Management;
Information Technology Industry;
Consulting Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
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Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- April 1993 (Revised May 2009)
- Case
Aravind Eye Hospital, Madurai, India: In Service for Sight, The
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population....
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Keywords:
Developing Countries and Economies;
Social Marketing;
Service Delivery;
Service Operations;
Welfare;
Expansion;
Health Industry;
India
Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098, April 1993. (Revised May 2009.)
- February 1993 (Revised September 1994)
- Case
Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
By: Frank V. Cespedes and Marie Bell
The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans...
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Keywords:
Marketing Channels;
Product Marketing;
Product Launch;
Market Entry and Exit;
Distribution Channels;
Sales;
Competitive Strategy
Cespedes, Frank V., and Marie Bell. "Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction." Harvard Business School Case 593-080, February 1993. (Revised September 1994.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network.
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Keywords:
Alliances;
Partners and Partnerships;
Globalized Firms and Management;
Advertising;
Global Strategy;
Marketing Strategy;
Customer Focus and Relationships;
Market Timing;
Outcome or Result;
Advertising Industry;
United States;
France;
Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
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Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
Warner-Lambert Ireland: Niconil
By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation.
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Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
- 1993
- Chapter
Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)
By: Hirotaka Takeuchi and Michael E. Porter
Takeuchi, Hirotaka, and Michael E. Porter. "Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)." In Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy), edited by Hiroyuki Itami, Tadao Kagono, and Motoshige Ito. Bungei Shunjau, 1993, Japanese ed.
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.