Show Results For
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All HBS Web
(177)
- People (1)
- News (24)
- Research (101)
- Multimedia (3)
- Faculty Publications (85)
Show Results For
-
All HBS Web
(177)
- People (1)
- News (24)
- Research (101)
- Multimedia (3)
- Faculty Publications (85)
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
- Research Summary
Channel Stewardship
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
- September 2020
- Case
Drinkworks: Home Bar by Keurig
- October 2023 (Revised February 2024)
- Case
Loris
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
- January 2013 (Revised April 2013)
- Case
OSI in China
Ayelet Israeli
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
- July 2001 (Revised October 2002)
- Case
Centra Software
- December 2020
- Case
Château Margaux: Serving Up the Third Wine
- August 2016 (Revised August 2017)
- Case
AnswerDash (Abridged)
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World (HBS Press; Boston 2003)
FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a... View Details
Lindsay N. Hyde
Lindsay is a Senior Lecturer at Harvard Business School in the Entrepreneurial Management unit. She teaches Avoiding Startup Failure, Launching Technology Ventures, and Startup Bootcamp. Lindsay also serves as the HBS Faculty co-chair of the
- January–February 2023
- Article
The Overlooked Key to a Successful Scale-Up
- January 2019 (Revised October 2019)
- Case
Commercial Sales Transformation at Microsoft
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
- July 2023
- Case