Show Results For
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All HBS Web
(177)
- People (1)
- News (25)
- Research (102)
- Multimedia (3)
- Faculty Publications (86)
Show Results For
-
All HBS Web
(177)
- People (1)
- News (25)
- Research (102)
- Multimedia (3)
- Faculty Publications (86)
- June 2016 (Revised August 2017)
- Case
AnswerDash
- 11 Jan 2022
- News
Sales Management That Works with Frank Cespedes
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- Research Summary
Channel Stewardship
- October 2023 (Revised February 2024)
- Case
Loris
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
- July 2001 (Revised October 2002)
- Case
Centra Software
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World (HBS Press; Boston 2003)
FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a... View Details
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
- January 2013 (Revised April 2013)
- Case
OSI in China
Ayelet Israeli
- January 2019 (Revised October 2019)
- Case
Commercial Sales Transformation at Microsoft
- January 2023 (Revised April 2023)
- Case
Cobalt Robotics: Scaling Workplace Robotics
- December 2020
- Case
Château Margaux: Serving Up the Third Wine
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- August 2016 (Revised August 2017)
- Case
AnswerDash (Abridged)
- January–February 2023
- Article