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Show Results For
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All HBS Web
(179)
- People (1)
- News (24)
- Research (102)
- Multimedia (3)
- Faculty Publications (86)
- 25 May 2015
- Blog Post
RapidSOS Wins the HBS New Venture Competition
this institution would shape and assist that goal and mission. Over my two years at HBS, I spent countless time with faculty and staff refining the technology and business model. Professors like Chet Huber, the former CEO of OnStar, helped us think about our View Details
- 05 Mar 2021
- Blog Post
Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear
alike could enjoy in any social setting. With my dream team in place, we were able to develop a compelling product, vision and go-to-market strategy. More importantly, I learned a few key things that I will take with me: Your solution...
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- Web
IFC: London; Entrepreneurship in the UK and Europe - Course Catalog
grounded in its venture and complete foundational work prior to arrival in London for full-time, in-person engagement during the January immersion. Assignments may include product development, go-to-market strategy, market tests, analysis...
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- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
Whether this means creating a go-to-market strategy or performing capital budgeting, I am confident that I can make valuable contributions and deliver results. But even if you intend to go into a specific functional area such as marketing...
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- 22 Dec 2022
- Blog Post
Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention
stage. She is busy validating her go-to-market strategy and raising funds. She revealed that she does have “some angels committed and in the bank already!” But she is happy to connect with HBS alums interested in getting involved. With a...
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- 29 Jun 2022
- Blog Post
Harvard Business School Announces the 2022-2023 Blavatnik Fellows
2022-2023 Blavatnik Fellows are: Ilana Springer Borkenstein, RN (MBA 2022) is the co-founder and CEO of M7 Health, a technology company addressing the critical nursing shortage in the US. As a Blavatnik Fellow, Ilana will be focusing on M7 Health's product development...
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- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
between a company’s business strategy and its go-to-market operations.” Probability Distributions Michael Parzen and Paul J. Hamilton “This technical note introduces students to the concept of random variables, and from there the normal...
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- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
producing, and music marketing learning from her brother’s expertise. Regarding setting the go-to-market strategy for her music, Mendoza took advantage of her experience leading projects. She said, “I applied my consulting skills in...
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- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
Armarium would need to charge for its one-of-a-kind pieces with retail values that could reach as high as $15,000. The two founders faced significant scaling challenges, from how to establish guardrails around curation of the collection to View Details
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by Sean Silverthorne
- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
their voter engagement strategy by developing a granular data-driven understanding of youth voter turnout. I loved putting my new skills to work for such a worthwhile cause! Joshua Rodriguez (MBA 2020): For our first project, we were given the hypothetical task to...
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All Industries
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
discussing the hypotheses and potential responses. Communicate the "ideal client profile" and the implications. An ICP typically implies changes well beyond sales and marketing. The example in the article indicates how it led that venture to modify its...
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by Sean Silverthorne
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the...
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- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
such a worthwhile cause! Joshua Rodriguez (MBA 2020): For our first project, we were given the hypothetical task to pitch a go-to-market strategy for a new movie studio to a major technology company. We analyzed publicly available movie...
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- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
teams think about their target audience, core user benefits, and which features to build to deliver real value to users—to work that looks more like content programming, where we inform what content we should bring to the platform; to more traditional View Details
- 22 Nov 2016
- First Look
November 22, 2016
seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their View Details
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Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their View Details
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Carmen Nobel
- 18 Jun 2013
- First Look
First Look: June 18
point, management was aiming to raise $15 million to get closer to manufacturing prototypes, but had they sufficiently proved out both the manufacturing feasibility and the market demand? How could they address the next hurdles in terms of partnership building, supply...
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Anna Secino
- Blog
HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira
joint strategic planning which will further drive a more integrated go-to-market strategy. Right now we're bolting things onto each other—we have an online program, an ExecEd program, and ways to connect the two. It would be nice to be...
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- 19 May 2015
- First Look
First Look: May 19
The case forces students to grapple with the challenges and barriers involved in disrupting an established industry, examine alternative go-to-market strategies and the timing of implementing them, and consider different business models...
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Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to online marketing, we have an opportunity not simply to see the metrics used in online marketing budget allocation, but also the stresses involved in the...
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Martha Lagace